DTC / Marketing Manager, Eden Rift Vineyards

Tasting Room Expo; Hollister (CA); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Eden Rift Vineyards in California's North Central Coast is hiring a DTC / Marketing Manager to lead our direct-to-consumer business and brand together. You will own the calendar, analyze performance, and craft the member experience—from emails and the website to events, retail assortment, and PR relationships.

This hands-on role requires strong written and verbal communication, experience in wine or luxury consumer markets, and the ability to travel for trade and consumer events, including

Qualifications

• Experience across marketing and DTC, wine club, hospitality, or luxury retail.
• Track record of hitting sales targets and improving retention.
• Strong written and verbal communication with tone for trade and consumer audiences.

Responsibilities

• Own DTC sales performance against targets with regular reporting.
• Plan and execute on-site and virtual events with post-analysis.
• Manage email marketing calendar and content aligned to inventory and events.
• Maintain the DTC website content, inventory, and event listings.
• Proactively engage wine club members by phone and email to reinforce value.
• Select retail inventory aligned to member preferences and trends.
• Lead brand communications and social media across channels.
• Coordinate PR relationships and trade/consumer placements.
• Support trade shows and event materials with coordination across teams.

Skills

DTC marketing

Wine club

Brand management

Content marketing

Event planning

Email marketing

Retail merchandising

Analytics

Tools

Commerce7

Klaviyo

Job description

Eden Rift Vineyards, California's oldest continuously producing wine estate, is hiring a DTC / Marketing Manager to run our direct-to-consumer business and our brand together: wine club, member relations, on-site and virtual events, retail, digital communications, marketing and PR. Our estate in the North Central Coast has been producing wine since 1849, is the recipient of two Decanter gold medals this year, and has twice been named one of the “Top 100 Estates” in the world by Wine & Spirits.

THE ROLE

This role owns DTC performance and Eden Rift's brand and marketing function, reporting directly to the CEO. You will set the DTC and marketing calendar, run analyses, and build the brand story that keeps wine club members engaged and brings new ones in the door. This is a hands-on operating role: you will write the emails, manage the website, run the PR relationships, plan the events, and pick the retail assortment, not just oversee them.

WHAT YOU WILL OWN

• DTC sales performance against budget and targets, with regular reporting on progress
• Planning and executing on-site and virtual events, with a written post-event analysis
• The email marketing calendar and content, timed to inventory, events, and promotions
• The DTC-facing website: content, inventory, and event listings kept current
• Wine club retention: proactive outreach to members by phone and email to reinforce value and address concerns
• Retail inventory selection, aligned to member preferences, sales trends, and margin
• Brand communications, content marketing, and social media across all channels
• PR agency relationships and placements with wine trade and regional media
• Trade show, sales, and event materials, and the release calendar across consumer, trade, and international audiences
• Any direct reports or seasonal staff supporting DTC and marketing operationsClose coordination with the Tasting Room Manager, winemaking, and finance

WHAT YOU BRING

• Experience spanning marketing and DTC, wine club, hospitality, or retail management, ideally in wine or another consumer/luxury category
• A track record of hitting sales targets and driving retention
• Experience building brand communications, content, and marketing collateral
• Strong written and verbal communication skills, with a feel for tone across trade and consumer audiences
• Comfort with EDM platforms, website content management, and wine club/POS software ("Commerce7, Klaviyo, or similar")
• A data-driven approach to tracking and reporting performance
• Ability to travel for trade and consumer events, and to work weekends and evenings as events require