DTC & Marketing Coordinator

ADP, Inc.; Lodi (CA); On-site; USD 32,000 - 39,000; Full time

Job summary

Michael David Winery in Lodi, CA is seeking a DTC & Marketing Coordinator to support Direct-to-Consumer and broader marketing initiatives. You will craft email campaigns, manage Wine Club communications, and maintain brand voice across consumer channels.

The ideal candidate is a creative writer with strong attention to detail, capable of juggling multiple campaigns in a fast-paced setting. Proficiency in email platforms and basic design tools is a plus.

Qualifications

• 1-3 years of experience in marketing, DTC, e-commerce, wine, hospitality, or consumer packaged goods preferred.
• Experience developing consumer-facing marketing content and creating basic graphic design assets.
• Experience developing and executing email marketing campaigns using platforms such as Mailchimp, Klaviyo, Constant Contact, Commerce7, or similar systems.
• Strong creative writing and communication skills.

Responsibilities

• Write, design, and execute compelling email marketing campaigns aligned with the DTC marketing calendar.
• Manage and grow the email subscriber database through targeted acquisition efforts.
• Track and analyze email and DTC campaign performance, providing recommendations to improve engagement, conversion, and revenue.
• Develop and implement campaigns to support Wine Club acquisition and retention.
• Support e-commerce and website marketing updates, including product content, promotions, landing pages, and seasonal campaigns.

Skills

Email marketing

Creative writing

Brand voice

Project management

Attention to detail

Tools

Adobe Creative Suite

Canva

PowerPoint

Mailchimp

Klaviyo

Constant Contact

Commerce7

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Professional Michael David Winery, Lodi, CA, US

3 days ago Requisition ID: 1064

Salary Range: $23.00 To $28.00 Hourly

At Michael David Winery, the DTC & Marketing Coordinator supports Direct-to-Consumer (DTC) and broader marketing initiatives through email marketing, Wine Club communications, consumer-facing creative development, and marketing coordination. This role plays a key part in maintaining the brand voice of Michael David Winery across consumer-facing channels.

The ideal candidate is a creative communicator with strong writing skills, attention to detail, and the ability to manage multiple marketing projects in a fast-paced environment.

Key Responsibilities

• Write, design, and execute compelling email marketing campaigns aligned with the DTC marketing calendar.
• Manage and grow the email subscriber database through targeted acquisition efforts.
• Track and analyze email and DTC campaign performance, providing recommendations to improve engagement, conversion, and revenue.
• Develop and implement campaigns to support Wine Club acquisition and retention.
• Support e-commerce and website marketing updates, including product content, promotions, landing pages, and seasonal campaigns.

Creative & Consumer Marketing

• Create and assist in the development of customer-facing materials including Wine Club brochures, newsletters, tasting room menus, event signage, and other promotional assets (both print and digital).
• Develop consumer-facing copy for email, web, Wine Club, tasting room, events, and promotional campaigns while maintaining Michael David Winery brand standards and voice.

Marketing Coordination

• Maintain DTC products, promotions, and marketing content within Commerce7.
• Manage inventory and fulfillment of POS materials, wine samples, and other marketing assets for a remote sales team of 20+ members.
• Coordinate submissions of newly released wines to industry media for reviews.
• Register wines for competitions and coordinate participation in sales events.
• Manage shipment of wines and promotional materials for marketing and sales initiatives.
• Track and reconcile marketing expenses using Ramp.

Qualifications

• 1-3 years of experience in marketing, DTC, e-commerce, wine, hospitality, or consumer packaged goods preferred.
• Experience developing consumer-facing marketing content and creating basic graphic design assets.
• Experience developing and executing email marketing campaigns using platforms such as Mailchimp, Klaviyo, Constant Contact, Commerce7, or similar systems.
• Strong creative writing and communication skills.
• Proficiency with Adobe Creative Suite, Canva, and PowerPoint; experience with other design platforms is a plus.
• Highly organized with strong attention to detail and the ability to manage multiple projects.