DTC Growth Strategist — Profit‑Driven Forecasting Lead

Common Thread Collective, Inc.; Sacramento (CA); On-site; USD 120,000 - 150,000; Full time

Benefits offered by this job

401K with 3% match

Medical benefits

Flexible Time Off

Wellness reimbursement

Job summary

Common Thread Collective in California seeks a DTC Growth Strategist to translate raw financial data into precise marketing moves, guide clients and teams with clear models, reviews, and actionable recommendations, and ensure every marketing dollar contributes to profit.

You will own forecasts, manage growth metrics, and drive strategy across Meta and Google ads, with a focus on contribution margin and iROAS.

Qualifications

• 4–6 years in eCommerce growth marketing with direct account ownership.
• Proven ability to manage $100K+/month in paid media spend.
• Hands-on expertise in Meta Ads Manager, Google Ads, YouTube; familiarity with TikTok, Pinterest, Snapchat.
• Experience designing and interpreting incrementality tests.
• Strong analytical skills with fluency in contribution margin, iROAS, and financial modeling.
• High EQ and communication skills: trusted advisor, clear storyteller, resilient problem solver.
• Curiosity and adaptability: thrive in ambiguity, learn fast, and share knowledge generously.

Responsibilities

• Strategy & Forecasting: Build and maintain growth forecasts aligned with calendars and CM goals.
• Media Execution: Manage campaigns across Meta and Google; test and optimize to scale profitable.
• Client Communication & Storytelling: Communicate forecasts, results, and recommendations clearly.
• Collaboration & Contribution: Share learnings and advance Growth Engineer framework.

Skills

eCommerce growth marketing

Account ownership

Paid media management

Meta Ads Manager

Google Ads

YouTube Ads

Incrementality testing

Financial modeling

Contribution margin

iROAS

Communication

Tools

Meta Ads Manager

Google Ads

YouTube Ads

Job description

Common Thread Collective in California seeks a DTC Growth Strategist to translate raw financial data into precise marketing moves, guide clients and teams with clear models, reviews, and actionable recommendations, and ensure every marketing dollar contributes to profit.

You will own forecasts, manage growth metrics, and drive strategy across Meta and Google ads, with a focus on contribution margin and iROAS.