Growth Strategist

Kynship; United States; On-site; USD 150,000 - 175,000; Full time

Job summary

Kynship is seeking a growth-focused leader to own the P&L forecasts and media strategy for a portfolio of DTC brands generating $5M–$75M in revenue. You will set the forecast, direct media across Meta, Google, TikTok, and influencers, and defend the plan in front of founders.

You will oversee high-volume creative production aligned with performance signals and manage client relationships end to end, including difficult conversations. A results-driven, data-first mindset is essential.

Qualifications

• Experience building P&L forecasts for media campaigns.
• Deep paid media knowledge across Meta, Google, TikTok.
• Strong financial modeling and crisis resolution.
• Ability to defend a position with data.

Responsibilities

• Build and maintain client P&L forecasts that drive every media decision
• Own paid performance across channels, working alongside media buyers and creative strategists
• Direct high-volume creative production against performance signal
• Run client relationships end to end, including the hard conversations
• Turn a bad month into a plan instead of an excuse

Skills

Presentation under pressure

Paid media expertise

Financial modeling

Tools

Excel

PowerPoint

Job description

You own a pod of DTC brands doing $5M to $75M in revenue. Not as a reporting layer. As the person responsible for the growth outcome.

You build the forecast. You set the media strategy across Meta, Google, TikTok and influencer. You direct creative volume against what the data says. You sit in front of founders and defend the plan.

Maximum five accounts. That cap is real and it's the point.

What you'll do

• Build and maintain client P&L forecasts that drive every media decision
• Own paid performance across channels, working alongside media buyers and creative strategists
• Direct high-volume creative production against performance signal
• Run client relationships end to end, including the hard conversations
• Turn a bad month into a plan instead of an excuse

What we're screening for

• Presentation ability under pressure
• Genuine technical depth in paid media and financial modeling
• Crisis resolution, meaning what you do when an account is upside down
• A driver personality who states a position and defends it

What we're not looking for

Someone who waits for consensus before giving an opinion. This seat needs a point of view.

Comp

$150,000 to $175,000 OTE (DOE). Base plus performance bonus tied to pod results.