DTC Performance Marketing Lead — Meta Scale & AI Growth

Lifely; EE. UU.; A distancia; USD 120.000 - 180.000; Jornada completa

Descripción de la vacante

Lifely is seeking a DTC Performance Marketing Specialist to profitably scale paid acquisition across a global portfolio of brands. You will own Meta execution and allocate budgets by contribution margins, MER, CAC/CPA, and stock levels while coordinating with creative, product, and finance teams.

You will build AI-assisted workflows to speed analysis, reporting, and iteration, and align campaigns with regional market needs.

Formación

• Direct hands-on experience owning and scaling Meta Ads for DTC physical-product ecommerce brands.
• Personal ownership of AUD 50,000–100,000 in average monthly paid-media spend, or equivalent.
• Evidence of DTC purchase-conversion outcomes and budget decisions under real commercial constraints.
• Strong understanding of MER, ROAS, CAC/CPA, AOV, gross margin, contribution margin, conversion rate, and profitability.
• Strong creative-performance judgment across hooks, angles, personas, offers, formats, fatigue, and iteration.
• Ability to turn campaign and business data into clear priorities and actions.
• Practical experience using AI for analysis, automation, reporting, research, or workflow improvement.
• Ability to manage multiple brands and markets concurrently without losing commercial or customer context.
• Strong reporting and stakeholder communication.
• Meaningful availability during Australian working hours.

Responsabilidades

• Own paid-growth strategy and hands-on Meta execution across multiple DTC brands and countries.
• Allocate and scale budget based on contribution margin, MER, CAC/CPA, AOV, conversion rate, stock, discounting, freight, and refund risk.
• Prioritise brands and markets based on commercial opportunity, maturity, stock position, creative readiness, and growth potential.
• Build disciplined testing systems across campaigns, audiences, creative, offers, landing pages, and funnel stages.
• Turn creative-performance data into stronger hooks, angles, personas, formats, offers, and briefs.
• Diagnose creative fatigue, funnel friction, tracking gaps, offer problems, and commercial constraints before recommending action.
• Adapt budgets, channel mix, offers, and creative strategy to each market rather than applying one global template.
• Build AI-assisted workflows for analysis, reporting, research, creative classification, briefing, and repeatable decision-making.
• Create concise daily and weekly reporting that ends with decisions: Scale, Fix, Hold, or Cut.
• Work closely with creative, ecommerce, product, finance, and operations so growth decisions reflect the whole business.
• Use Google, TikTok, YouTube, and Pinterest where they can create profitable growth or useful market insight.

Conocimientos

DTC performance marketing

Meta Ads Manager

AI workflow development

Budget/ROI optimization

Campaign testing & optimization

Herramientas

Shopify

Meta Ads Platform

Google Ads

Performance Max

TikTok Ads

YouTube Ads

Pinterest Ads

Descripción del empleo

Lifely is seeking a DTC Performance Marketing Specialist to profitably scale paid acquisition across a global portfolio of brands. You will own Meta execution and allocate budgets by contribution margins, MER, CAC/CPA, and stock levels while coordinating with creative, product, and finance teams.

You will build AI-assisted workflows to speed analysis, reporting, and iteration, and align campaigns with regional market needs.