DTC Growth & Merchandising Director (Hybrid)

Sonos LLC; Boston (MA); Hybrid; USD 150,000 - 188,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with company matching

Open Time Off policy

Sick time (80 hours)

Paid holidays (up to 12)

Disability, Life, and AD&D Insurance

Voluntary benefits

Mental health benefits

Employee discount program

Sonos Radio HD

Job summary

Sonos LLC is seeking a senior Growth Product Manager to lead a cross‑functional team of three in merchandising, SEO, and analytics. You will own the operating model for demand and conversion, align campaigns to revenue, and drive attribution and experimentation across the funnel.

This hybrid role requires commuting distance to Boston, with options for remote work and in‑office collaboration. You will shape brand and platform storytelling to boost engagement and sales.

Qualifications

• 7+ years in growth product management, digital marketing, ecommerce, or DTC roles.
• 2+ years of people management across multiple disciplines.
• Ownership of funnels with experiments and improvements.
• Experience across paid campaigns, brand moments, and merchandising strategy.
• Strong fluency in ad tech, measurement, and attribution models.
• Ability to translate data into actionable business decisions.

Responsibilities

• Lead, coach, and develop a three-person team handling merchandising and SEO/geo.
• Own operating model for demand, growth, and discovery across calendar year.
• Bridge marketing programs to DTC revenue with robust funnel reporting.
• Oversee product feed health, on-site merchandising, and content strategy.
• Run high-velocity experimentation on acquisition flows and onboarding.

Skills

Growth product management

Digital marketing

Ecommerce

Leadership

People management

Analytics

Tools

Web analytics

SEO tools

A/B testing

CRM platforms

Job description

Sonos LLC is seeking a senior Growth Product Manager to lead a cross‑functional team of three in merchandising, SEO, and analytics. You will own the operating model for demand and conversion, align campaigns to revenue, and drive attribution and experimentation across the funnel.

This hybrid role requires commuting distance to Boston, with options for remote work and in‑office collaboration. You will shape brand and platform storytelling to boost engagement and sales.