Director, DTC Growth & Merchandising

Sonos, Inc.; Santa Barbara (CA); Hybrid; USD 150,000 - 188,000; Full time

Benefits offered by this job

Medical, Dental, and Vision Insurance

401(k) with company matching

Open Time Off (OTO) policy

Paid holidays

Job summary

Sonos, Inc. is seeking an experienced DTC Growth & Merchandising leader to own the full arc from demand to conversion on sonos.com. This player-coach role leads a three-person team and oversees growth strategy, experimentation, and the link between marketing activity and DTC outcomes.

You’ll balance campaigns with experimentation, align paid and organic channels, and drive funnel optimization across acquisition, onboarding, and conversion in a hybrid office setting.

Qualifications

• Extensive growth, ecommerce or DTC leadership in consumer tech.
• Proven ability to drive funnel results from acquisition to conversion.
• Strong cross-functional collaboration with marketing, product, data and creative.

Responsibilities

• Lead and develop a team of three Merchandising/SEO professionals and own growth strategy.
• Partner with analytics, marketing science and martech to optimize attribution and feed health.
• Own campaigns, merchandising, and content strategy to maximize on-site conversion and revenue.

Skills

Growth product management

DTC ecommerce

Leadership

Analytics

A/B testing

SEO

Cross-functional collaboration

Tools

Google Analytics

A/B Testing Tools

Tagging & Pixel Health

Job description

Sonos, Inc. is seeking an experienced DTC Growth & Merchandising leader to own the full arc from demand to conversion on sonos.com. This player-coach role leads a three-person team and oversees growth strategy, experimentation, and the link between marketing activity and DTC outcomes.

You’ll balance campaigns with experimentation, align paid and organic channels, and drive funnel optimization across acquisition, onboarding, and conversion in a hybrid office setting.