DTC Growth Lead — Scale a $24M Brand to $75M

Peak 21; United States; Remote; USD 180,000 - 280,000; Full time

Job summary

Peak 21 is seeking a Head of Growth for a high-performing, established D2C baby essentials brand with US and European reach. The role centers on building a durable growth engine, owning the funnel from ads to post-purchase, and driving aggressive YoY growth toward $75M revenue in four years.

You’ll own growth strategy, experiment design, and cross-functional collaboration with ops, creative, email/SMS, and wholesale teams, while leveraging AI to accelerate results.

Qualifications

• 3+ years of paid growth/marketing experience for D2C brands.
• AI native: use AI to generate/iterate creative and copy.
• Strong hands-on execution with ownership mindset.

Responsibilities

• Own full DTC growth engine and hit YoY growth targets.
• Scale PPC across Meta, Google, TikTok and new channels.
• Lead creative strategy, briefs, and ad testing iterations.
• Build/optimize landing pages, funnels, and offers.
• Run structured experiments and data-driven decisions.
• Manage DTC growth metrics and P&L with cross-functional teams.

Skills

Growth marketing

D2C ecommerce

PPC mastery

Analytics & reporting

Tools

Shopify

Klaviyo

Google Ads

Meta Ads

Job description

Peak 21 is seeking a Head of Growth for a high-performing, established D2C baby essentials brand with US and European reach. The role centers on building a durable growth engine, owning the funnel from ads to post-purchase, and driving aggressive YoY growth toward $75M revenue in four years.

You’ll own growth strategy, experiment design, and cross-functional collaboration with ops, creative, email/SMS, and wholesale teams, while leveraging AI to accelerate results.