Remote DTC Email & SMS Marketing Strategist

My Amazon Guy; United States; Remote; USD 65,000 - 90,000; Full time

Benefits offered by this job

Permanent remote setup

EST schedule

Professional development

MAG School access

Job summary

My Amazon Guy is seeking a data‑driven DTC Email Marketing Specialist to grow revenue through email and SMS for multiple brands, using Klaviyo and MailChimp. This role emphasizes lifecycle campaigns, performance optimization, and driving customer retention.

You will build automated flows, define segmentation and cadence, plan 6–12+ campaigns per client, run A/B tests, and analyze results to lift opens, CTRs, and conversions. Copywriting and data‑driven decision making are essential.

Qualifications

• 1+ year hands-on experience with Klaviyo or MailChimp.
• Experience building lifecycle flows that drive retention and revenue.
• Strong segmentation, personalization, and testing skills.
• Copywriting and visual direction for high‑performing email/SMS creatives.

Responsibilities

• Manage email and SMS performance and strategy across Klaviyo & MailChimp for 3–4 DTC brands.
• Define communication cadence, tone, segmentation, and performance targets for each brand.
• Build, test, and optimize automated flows, triggers, and segments for lifecycle and retention marketing.
• Use data and customer insights to personalize messaging and drive higher conversions throughout the customer journey.
• Plan and execute 6–12+ monthly campaigns per client, including offers, content, QA, and scheduling.
• Run A/B tests on subject lines, content, and offers to improve open rates, CTRs, and conversions.
• Create and manage lead capture strategies to grow subscribers.
• Analyze campaign and flow performance; deliver reports with actionable insights.
• Optimize funnel performance across engagement, revenue per recipient, and inbox deliverability.
• Collaborate with Brand Strategists, Creative, and Website teams to align campaigns with brand strategy.

Skills

Email marketing

Lifecycle campaigns

Segmentation

A/B testing

Copywriting

Personalization

Tools

Klaviyo

MailChimp

Justuno

OptiMonk

Privy

Job description

My Amazon Guy is seeking a data‑driven DTC Email Marketing Specialist to grow revenue through email and SMS for multiple brands, using Klaviyo and MailChimp. This role emphasizes lifecycle campaigns, performance optimization, and driving customer retention.

You will build automated flows, define segmentation and cadence, plan 6–12+ campaigns per client, run A/B tests, and analyze results to lift opens, CTRs, and conversions. Copywriting and data‑driven decision making are essential.