DTC Ecommerce Growth Lead

Garrett Leight California Optical; Los Angeles (CA); Hybrid; USD 106,000 - 144,000; Full time

Benefits offered by this job

Hybrid (3 days in office)

Downtown Los Angeles location

Employee eyewear discount

Job summary

Garrett Leight California Optical seeks a Manager of eCommerce & Digital Growth to own GLCO.com and drive the DTC business. You will focus on ecommerce revenue, conversion, merchandising, site performance, retention, testing, analytics, and the technology that powers our direct-to-consumer channel.

You will work with Shopify, Klaviyo, Attentive, LoyaltyLion and related platforms, turning data into insight and actionable tests.

Qualifications

• 5+ years of ecommerce or DTC experience.
• Proven track record growing ecommerce revenue.
• Strong analytical skills and data-driven decision making.
• Experience with CRO, A/B testing, and customer journey optimization.
• Excellent communication and project management.

Responsibilities

• Own day-to-day performance and growth of GLCO’s DTC ecommerce.
• Monitor revenue, conversion, traffic, AOV, retention, and other metrics.
• Develop recommendations based on customer behavior and business performance.
• Collaborate with Marketing, Creative, Merchandising, Product, CX, and developers.
• Lead testing and optimization roadmap and measure results.

Skills

Ecommerce growth

DTC experience

Digital product

Growth analytics

Shopify knowledge

Tools

Shopify

Klaviyo

Attentive

LoyaltyLion

Job description

Garrett Leight California Optical seeks a Manager of eCommerce & Digital Growth to own GLCO.com and drive the DTC business. You will focus on ecommerce revenue, conversion, merchandising, site performance, retention, testing, analytics, and the technology that powers our direct-to-consumer channel.

You will work with Shopify, Klaviyo, Attentive, LoyaltyLion and related platforms, turning data into insight and actionable tests.