DTC Ecommerce Growth Lead - CRO & Subscriptions

R2 Global; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

R2 Global is seeking a conversion-first ecommerce leader to own and scale its DTC business. This role treats the funnel—from ad click to checkout to subscription renewal—as a product, demanding a proven track record in driving growth and optimizing conversion across all touchpoints.

You will own the Shopify storefront, manage pricing and promotions, drive subscription growth, and lead an ongoing experimentation program to improve LTV and retention.

Qualifications

• 7+ years in DTC ecommerce.
• Direct Shopify storefront ownership in a high-growth brand.
• Proven at scaling DTC revenue from early traction to meaningful commercial scale.
• Deep CRO expertise.
• Strong merchant instincts across catalog management, bundle strategy and promotional pricing.
• Experience growing subscription businesses including attach rate and retention optimization.
• Background in health, wellness, telehealth is a strong plus.

Responsibilities

• Full Shopify storefront ownership including merchandising, pricing, promotions, bundles and product assortment.
• Conversion rate optimization across the entire customer journey - landing pages, PDPs, checkout and post-purchase.
• Subscription growth strategy.
• AOV mechanics including bundle architecture, upsells and cross-sells.
• Commercial P&L accountability with consistent LTV/CAC and cohort reporting.
• A ongoing experimentation program across creative, offer structure and checkout experience.

Skills

DTC ecommerce

Shopify storefront ownership

CRO expertise

Revenue scaling

Subscription growth

Promotional pricing

Catalog management

Tools

Shopify

A/B testing

CRM/Analytics tools

Job description

R2 Global is seeking a conversion-first ecommerce leader to own and scale its DTC business. This role treats the funnel—from ad click to checkout to subscription renewal—as a product, demanding a proven track record in driving growth and optimizing conversion across all touchpoints.

You will own the Shopify storefront, manage pricing and promotions, drive subscription growth, and lead an ongoing experimentation program to improve LTV and retention.