E-Commerce Product Manager

Biltmore-Estate; Asheville (NC); On-site; USD 110,000 - 156,000; Full time

Job summary

Biltmore Shop is seeking an E-commerce Product Manager to own the Shopify Plus roadmap, drive product initiatives, and collaborate with design, dev, and marketing to create high-converting experiences.

You will align the digital roadmap with corporate strategy, emphasize data privacy and accessibility, and lead cross-functional teams to optimize acquisition, conversion, and retention across DTC, subscription, and marketplace channels.

Qualifications

• Two- or four-year degree strongly preferred.
• At least 5 years of product management experience with a focus on DTC e-commerce.
• Strong expertise in Shopify Plus: themes, apps, APIs, checkout extensibility, and integrations.
• Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• Preferably, experience implementing Shopify POS for omnichannel retail.
• Demonstrated leadership—ability to manage multiple agencies/partners.
• Strong analytical and communication skills; detail-oriented and proactive.

Responsibilities

• Own the end-to-end Shopify Plus product lifecycle: roadmap, backlog, prioritization.
• Align digital roadmap with corporate strategy to enhance consumer experience.
• Champion eCommerce compliance, data privacy, and accessibility standards.
• Create PRDs defining scope, success metrics, and implementation details.
• Define KPIs; measure and iterate to improve engagement and conversion.
• Monitor customer experience across the ecommerce platform focusing on acquisition and retention.
• Serve as liaison between business, design, engineering, and agency partners.
• Provide day-to-day leadership to the Ecommerce Coordinator.

Skills

Analytical skills

Communication

Project management

Leadership

Education

Two- or four-year degree preferred

Tools

Shopify Plus

Klaviyo

ShipStation

Google Analytics

Crazy Egg

Shopify APIs

Job description

Job DescriptionJob SummaryThe E-commerce Product Manager owns and is responsible for evolving Biltmore Shop’s e-commerce ecosystem. This role will define and drive the Biltmore Shop technology roadmap with a focus on building, testing, iterating, and scaling what works. The Product Manager will collaborate closely with design, dev, and marketing to build seamless, high-converting experiences that deepen customer engagement.The Product Manager is a key member of the Biltmore Shop team, supporting e-commerce growth initiatives across DTC, subscription, and marketplace businesses. This role will work closely with Marketing Technology and Corporate Technology teams to build and execute against our product roadmap, directly impacting conversion rates, customer retention, acquisition, AOV & LTV.This role requires hands-on experience in ecommerce digital product management, ideally including a broad tech stack — Shopify, ShipStation, Klaviyo, Google Analytics, Crazy Egg, and various Shopify applications- to deliver product experiences that drive measurable business growth.Essential Job Duties1. Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.2. Align Biltmore Shop’s digital roadmap with broader corporate strategy to identify synergies and enhance consumer experience.3. Champion best practices in eCommerce compliance, data privacy, and accessibility standards.4. Create Product Requirement Documents (PRDs) that clearly define product scope, success metrics, and implementation details.5. Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.6. Monitor and optimize the customer experience across our ecommerce platform, with a focus on acquisition, conversion, and retention7. Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.8. Provide day-to-day leadership and direction to the Ecommerce Coordinator, including prioritizing work, setting expectations, and supporting ongoing development and performance.Qualifications1. Two- or four-year degree strongly preferred. Additional training, education, and/or certification(s) preferred.2. At least 5 (5) years of product management experience with a focus on DTC e-commerce. Equivalent combination of education/experience considered.3. Strong expertise in Shopify Plus: themes, apps, APIs, checkout extensibility, and integrations.4. Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.5. Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.6. Preferably, experience implementing Shopify POS for omnichannel retail.7. Demonstrated commitment to delivery of world-class internal/external guest service; proven leadership skills.8. Experience managing multiple agencies and third-party partners.9. Strong analytical skills, both qualitative and quantitative10. Excellent interpersonal and communication skills; able to convey information clearly, and concisely.11. Outstanding planning, organizational, time/project management skills; keen attention to detail; prioritizes/multi-tasks under deadline, can adapt; solid problem solver.12. Proactive, exercises good judgment; anticipates/troubleshoots.13. Professionally represents the company; reflects the company's core values; high ethical standards; builds positive working relationships.Physical Requirements1. Some travel required; must have a valid driver's license.2. Required to lift up to 30 pounds occasionally.