E-Commerce Product Manager

BWM Biltmore Workforce Management; Asheville (NC); On-site; USD 90,000 - 130,000; Full time

Job summary

Biltmore Shop seeks an experienced E-commerce Product Manager to own the Shopify Plus lifecycle and drive the digital roadmap. You will collaborate with design, development, and marketing to craft high-converting experiences that boost engagement, retention, and AOV across DTC, subscriptions, and marketplaces.

Applicants should have hands-on ecommerce product mgmt with a broad tech stack including Shopify, analytics tools, and Shopify apps to deliver measurable growth for our brand.

Qualifications

• Two- or four-year degree strongly preferred.
• 5+ years of product management experience in DTC e-commerce.
• Strong expertise in Shopify Plus and integrations.
• Knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG.
• Experience with analytics and CRO best practices.

Responsibilities

• Own end-to-end Shopify Plus product lifecycle including roadmap and backlog.
• Align digital roadmap with corporate strategy to enhance consumer experience.
• Define PRDs with scope, success metrics, and details.
• Set KPIs and continuously measure engagement and conversion.
• Optimize customer experience across the ecommerce platform (acquisition, conversion, retention).
• Lead cross-functional teams between business, design, engineering, and agency partners.
• Provide day-to-day leadership to the Ecommerce Coordinator.

Skills

Analytical skills

Leadership

Communication

Planning & Organization

Problem solving

Team collaboration

Education

Two- or four-year degree

Certifications preferred

Tools

Shopify Plus

Shopify APIs

Checkout extensibility

Adobe Analytics

Google Analytics

Job description

Job Summary

The E-commerce Product Manager owns and is responsible for evolving Biltmore Shop's e-commerce ecosystem. This role will define and drive the Biltmore Shop technology roadmap with a focus on building, testing, iterating, and scaling what works. The Product Manager will collaborate closely with design, dev, and marketing to build seamless, high-converting experiences that deepen customer engagement. The Product Manager is a key member of the Biltmore Shop team, supporting e-commerce growth initiatives across DTC, subscription, and marketplace businesses. This role will work closely with Marketing Technology and Corporate Technology teams to build and execute against our product roadmap, directly impacting conversion rates, customer retention, acquisition, AOV & LTV. This role requires hands‑on experience in ecommerce digital product management, ideally including a broad tech stack — Shopify, ShipStation, Klaviyo, Google Analytics, Crazy Egg, and various Shopify applications- to deliver product experiences that drive measurable business growth.

Biltmore is interested in people who strive for excellence; who are committed to working together, supporting each other, and sharing a sense of stewardship to protect this special place. Our employees shape and enrich extraordinary experiences for guests, using judgment and skills based on our Vanderbilt-inspired legacy of hospitality. We invite you to join our dedicated team.

Essential Job Duties

• 1. Own the end-to-end Shopify Plus product lifecycle, including roadmap definition, backlog management, and feature prioritization.
• 2. Align Biltmore Shop's digital roadmap with broader corporate strategy to identify synergies and enhance consumer experience.
• 3. Champion best practices in eCommerce compliance, data privacy, and accessibility standards.
• 4. Create Product Requirement Documents (PRDs) that clearly define product scope, success metrics, and implementation details.
• 5. Define KPIs and success metrics; continuously measure and iterate to improve engagement and conversion.
• 6. Monitor and optimize the customer experience across our ecommerce platform, with a focus on acquisition, conversion, and retention.
• 7. Serve as the central liaison between business, design, engineering, and agency partners to deliver unified commerce experiences.
• 8. Provide day-to-day leadership and direction to the Ecommerce Coordinator, including prioritizing work, setting expectations, and supporting ongoing development and performance.

Qualifications

• 1. Two- or four-year degree strongly preferred. Additional training, education, and/or certification(s) preferred.
• 2. At least 5 (5) years of product management experience with a focus on DTC e-commerce. Equivalent combination of education/experience considered.
• 3. Strong expertise in Shopify Plus: themes, apps, APIs, checkout extensibility, and integrations.
• 4. Strong knowledge of U.S. eCommerce laws, PCI DSS, ADA/WCAG standards.
• 5. Familiarity with analytics tools (Adobe/Google Analytics) and CRO best practices.
• 6. Preferably, experience implementing Shopify POS for omnichannel retail.
• 7. Demonstrated commitment to delivery of world‑class internal/external guest service; proven leadership skills.
• 8. Experience managing multiple agencies and third‑party partners.
• 9. Strong analytical skills, both qualitative and quantitative.
• 10. Excellent interpersonal and communication skills; able to convey information clearly, and concisely.
• 11. Outstanding planning, organizational, time/project management skills; keen attention to detail; prioritizes/multi‑tasks under deadline, can adapt; solid problem solver.
• 12. Proactive, exercises good judgment; anticipates/troubleshoots.
• 13. Professionally represents the company; reflects the company's core values; high ethical standards; builds positive working relationships.

Physical Requirements

• 1. Some travel required; must have a valid driver's license.
• 2. Required to lift up to 30 pounds occasionally.

An offer of employment is conditional upon the result of a security background check, reference checks, and—for certain positions—a drug screen, a physical examination, credit report, and/or driving record report prior to the commencement of employment.