DTC Channel Manager

CommerceLabs; United States; Remote; USD 70,000 - 120,000; Full time

Job summary

CommerceLabs is seeking a hands-on DTC Channel Manager to own Meta acquisition, retention flows, and landing-page tests for our health-supplement brands. You’ll manage campaigns, report weekly results, and collaborate with our creative studio, Shopify ops, and developers.

You’ll drive offers, tracking accuracy, and compliance with Meta, FTC, and FDA rules while optimizing new-customer revenue and repeat purchases.

Responsibilities

• Media buying: Launch, manage, and scale Meta campaigns with proper account structure, audiences, and budget adjustments.
• Retention: Run Klaviyo flows and campaigns, manage subscription experiences to boost repeat purchases.
• Landing-page tests: Plan and execute A/B tests on product/offer pages; brief developers and ops on build requirements.
• Creative feedback: Weekly updates to the Creative Studio on what works and why, and briefs for next ads.
• Offers and tests: Propose tests (bundles, BOGO, subscribe-and-save) and execute approved variants.
• Tracking: Maintain Pixel/CAPI, UTMs, and attribution accuracy; report weekly revenue, ROAS, CPA, and margin.
• Compliance: Ensure all ads/pages comply with Meta, FTC, and FDA guidelines for claims.

Job description

ABOUT THE ROLE

Commercelabs runs health‑supplement brands across Shopify, Amazon, and TikTok Shop. DTC is our proving ground: we validate products and angles on Shopify first, and the results decide what we scale everywhere else. As DTC Channel Manager, you are the hands‑on operator: you run our Meta acquisition full-time, own email and retention flows, run landing-page tests, and report the numbers every week. You report to our DTC leadership, who own strategy, budget, and targets, and to our VP of Growth once that role is hired. Our creative studio, Shopify operations team, and developer support you, so your time goes to the account and the numbers.

WHAT YOU'LL DO

• Media buying (full-time focus): Launch, manage, and scale Meta campaigns: account structure, audiences, daily budget moves, testing, and ad rotation. Hit new-customer ROAS and CPA targets as spend grows.
• Retention: Run Klaviyo flows and campaigns and the subscription experience (Recharge/Appstle) to improve repeat purchase and subscriber retention.
• Landing-page tests: Plan and run A/B tests on product and offer pages. Brief our Shopify developer and operations team on what to build.
• Creative feedback loop: Every week, tell our Creative Studio what's working by hook, message, and visual format, and why. Submit briefs for the next round of ads.
• Offers and tests: Propose offer and pricing tests (bundles, BOGO, subscribe-and-save)to DTC leadership and run the approved ones.
• Tracking and reporting: Keep Pixel/CAPI, UTMs, and attribution accurate. Report weekly on new-customer revenue, ROAS, CPA, and contribution margin.
• Compliance: Keep every ad and page within Meta, FTC and FDA rules for supplement claims.