Marketing Manager

Apply Stickers; New York (NY); On-site; USD 90,000 - 130,000; Full time

Job summary

Apply, a Brooklyn-based creative studio, is seeking a Marketing Manager to translate the brand into engaging content across e‑commerce and social channels. You will lead content planning, production, and cross‑functional collaboration with the design team and partners.

You’ll own the content calendar, develop core brand messaging, and manage copy for site and socials while guiding campaigns with licensor guidelines in mind. A strategic, hands‑on approach is essential.

Qualifications

• Experience in brand marketing & content production.
• Candidates evaluated on creative portfolio (socials, campaigns, editorial & UGC).
• Strong eye for visual culture and ability to shape or create great creative.
• Excellent copywriting across captions, emails, and product copy.
• Ability to manage cross‑functional collaboration in a small team.

Responsibilities

• Develop and execute content calendar across e‑comm and social channels.
• Collaborate with the creative team to produce engaging social content and campaigns.
• Write copy for e‑commerce, social, and community conversations.
• Draft campaigns compliant with licensor guidelines and Creative Director approvals.
• Produce campaigns that drive UGC, referrals, and repeat engagement.
• Track engagement metrics and translate insights to grow reach.
• Leverage relationships with artists, studios, and retailers for content opportunities.

Skills

Brand marketing

Content production

Portfolio

Copywriting

Tools

Adobe Creative Suite

Figma

Airtable

Claude AI

Job description

Apply is a Brooklyn-based creative studio that makes extraordinary stickers. We’re obsessed with their creative & commercial potential, enabling anyone to personalize the things they love & use every day. We’re reimagining this loved global product category with our exceptional design team, alongside iconic licensing partners – from Andy Warhol to Snoopy.

Our stickers are sold in world-class cultural institutions & independent retailers globally — MoMA, The Strand, REI, Blick, among hundreds of others. On Faire, the leading wholesale marketplace, we hold a 5-star rating across 100+ reviews!

We've spent the last five years building something special: a profitable brand with wholesale credibility, an exceptional team, and a product people love. Now we're shifting focus to our DTC business and cultivating community directly. The Marketing Manager will translate our brand into content that drives engagement and community, building a healthy DTC channel alongside our thriving wholesale business.

Opportunity Overview:

You’ll work directly alongside our Creative Director in our Dumbo Studio, building our direct-to-consumer channel from a strong foundation: a magnetic physical space, deep partnerships with loved artists & cultural institutions, and a brand that’s earned its place in the world.

Together you’ll translate Apply’s brand vision into a content strategy across channels — developing the content calendar end-to-end, planning & producing content in partnership with our creative team & partners, and continuously testing, learning, and refining your approach based on what’s working. The ideal candidate brings a unique blend of visual acuity (can spot a hero image in a photo dump); an ear for great copy (knows how to make a caption hit); and operational excellence (highly organized & effective at cross‑functional creative collaboration).

Specific Responsibilities:

• Develop and execute Apply’s content calendar across e-comm & social: setting the strategic priorities each week; managing content production; evaluating performance with a metrics‑native approach; and iterating as we learn.
• Partner with our creative team to produce engaging social content with a focus on core brand messages & repeatable franchises. Manage engagements with freelance & influencer talent to complement in‑house content production.
• Write copy for e-comm & social; manage community conversations (DM’s, comments) with sensitivity to brand voice.
• Understand brand guidelines of licensors & draft campaigns for their/Creative Director approvals.
• Produce campaigns that encourage UGC (user‑generated content), referrals, and repeat engagement.
• Track & report on engagement metrics, identifying insights to grow community reach.
• Leverage our credibility with artists, studios, museums, and independent retailers to grow audience through collaborative content and cross‑promotions.

Qualifications:

• Experience in brand marketing & content production. Candidates will be evaluated first & foremost on their creative portfolio (ex: social media marketing, art direction, editorial & UGC campaigns, graphic design, and copywriting).
• A genuine, unerring eye for visual culture — able to both identify & shape strong creative even where you aren’t the one making it, as well as able to produce great creative yourself when needed (can take a grid-worthy product or editorial image in a pinch).
• Track record of building or growing a community (Digital + IRL) on any platform, in any format; we care more about the instincts & methods used than the channel or the ultimate audience/growth metrics.
• Strong copywriting instincts — you can shift between caption, email, e-comm copy with a strong sense of brand voice.
• Comfortable operating as both strategist & executor; this is a hands‑on role at a small, fast‑moving team.
• IRL-oriented: excited by studio events, pop-ups, and activations as community‑building tools and content opportunities.
• Exceptionally organized: licensor relationships and campaign approvals never fall through the cracks on your watch.
• Based in New York City: this role will be based in our Dumbo studio alongside our Creative Director & design team.
• Scrappy & commercial: you know how to spend money to make money, but do it as if it were your own.
• Low ego, high taste: you take the work seriously without taking yourself too seriously.
• Fluent in core creative tools (ex: Adobe, Figma, Airtable, Claude); ready to learn new tools & automate creative operations where possible.