Remote Lead Creative Strategist, DTC Growth

Paired; United States; Remote; USD 100,000 - 150,000; Full time

Benefits offered by this job

Remote work

Bonus opportunities

Job summary

Paired is seeking a Lead Creative Strategist with deep DTC experience to own our client's ad creative strategy across the full consumer journey. This senior role drives high-converting angles rooted in consumer psychology and guides external partners while collaborating with media buyers and the E-Com Coordinator to ensure alignment across touchpoints.

You will develop angles, briefs, and oversee asset production, including AI-generated content and varied animation styles.

Qualifications

• Senior-level DTC creative strategy experience with track record of growth for DTC brands.
• Deep understanding of consumer psychology and full-funnel marketing from awareness to conversion.
• Ability to translate business goals into compelling creative briefs and manage external partners.

Responsibilities

• Develop and test ad angles, concepts and hooks grounded in consumer psychology and full-funnel strategy.
• Source, brief and manage external creative partners to execute vision.
• Collaborate with media buyers and E-Com Coordinator to align creative with landing pages and performance data.
• Provide strategic oversight and hands-on guidance for static and video asset production including AI-generated content and animation styles.
• Continuously analyze performance data to iterate, optimize and elevate creative output.

Skills

Senior DTC experience

Consumer psychology

Full funnel marketing

Creative brief development

Data-driven optimization

Tools

AI video tools

Video editing basics

Claymation techniques

Job description

Paired is seeking a Lead Creative Strategist with deep DTC experience to own our client's ad creative strategy across the full consumer journey. This senior role drives high-converting angles rooted in consumer psychology and guides external partners while collaborating with media buyers and the E-Com Coordinator to ensure alignment across touchpoints.

You will develop angles, briefs, and oversee asset production, including AI-generated content and varied animation styles.