Donor Experience & CRM Architect

Mid-America LGBT Chamber; Missouri; On-site; USD 55,000 - 75,000; Full time

Job summary

Unity Village is seeking a Specialist, Donor Engagement & CRM to design and manage automated donor journeys in Virtuous CRM, build audience segments, and deliver data-driven insights for mid-level giving. You will align with the Constituent Engagement team to drive donor experiences and campaign performance.

The role emphasizes data hygiene, segmentation, and collaboration with Communications and Design to produce compelling donor communications and optimized donation pages.

Qualifications

• Minimum 2–3 years of experience in CRM management, email marketing, or digital fundraising.
• Experience building automated marketing or donor communications workflows.
• Familiarity with nonprofit fundraising concepts, including donor lifecycle, giving levels, and moves management.
• Demonstrated ability to write clear, engaging digital communications — including email copy — for a mission-driven audience.
• Strong attention to detail in data management, segmentation, and reporting.
• Comfortable working in a fast-paced environment managing multiple concurrent projects.
• CRM platforms — working knowledge of at least one major CRM with automation and segmentation capabilities.
• Email marketing platforms — experience building, deploying, and reporting on email campaigns.

Responsibilities

• Build, manage, and optimize automated donor journeys within Virtuous CRM.
• Configure triggers, workflows, and segmentation logic to deliver timely, personalized constituent experiences across email and other digital channels.
• Maintain data hygiene within Virtuous CRM, including list management, tagging, deduplication, and constituent record accuracy.
• Collaborate with the Director of Constituent Engagement to translate mid-level donor development strategy into technical CRM builds.
• Write and produce digital donor communications including email campaigns, automated touchpoints, acknowledgment messaging, and upgrade appeals.
• Coordinate with the Communications and Design teams to source or create assets needed for donor-facing campaigns.
• Support the development of donor stewardship content that deepens connection and moves constituents toward greater giving levels.
• Support the build and ongoing execution of Unity's lower and mid-level donor program, helping to establish processes and communication cadences from the ground up.
• Monitor donor behavior and giving patterns to identify constituents who may be ready for an upgrade ask or major gift qualification.
• Maintain accurate records of donor engagement, giving history, and communication touchpoints to support handoff to the major gifts team at the appropriate threshold.
• Assist in developing and refining donor segments, including first-time donors, recurring donors, lapsed donors, Circle of Friends, and upgrade-ready constituents.
• Build and maintain campaign-specific donation pages within Virtuous designed to inspire action through impact-driven storytelling.
• Write or collaborate on donation page copy that connects the donor's gift to a tangible outcome — centering story, mission, and the human impact of giving.
• Partner with the Communications and Design teams to develop compelling visuals, testimonials, and narrative elements that bring each campaign to life on the page.
• Ensure donation pages are optimized for conversion — clear calls to action, intuitive giving levels, and a seamless donor experience from landing to confirmation.
• Build and manage campaign-specific thank-you and confirmation messaging that reinforces the donor's impact and strengthens retention.
• Test and iterate on page elements including headlines, imagery, giving amount suggestions, and layout to continuously improve performance.
• Produce regular performance reports on donor program KPIs including acquisition, retention, upgrade rates, and revenue by segment.
• Build and maintain LYBUNT and SYBUNT reports to support lapsed donor re-engagement strategy.
• Track email performance metrics including open rate, click rate, conversion, and unsubscribes, and use data to recommend optimizations.
• Prepare reporting summaries for the Director of Constituent Engagement and cross-functional stakeholders on a regular cadence.

Skills

CRM management

Email marketing

Digital fundraising

Data analytics

Virtuous CRM

Audience segmentation

Project management

Cross-functional collaboration

Airtable

Education

Bachelor's degree in Marketing or related field

Tools

Virtuous CRM

Airtable

Microsoft Office

Job description

Unity Village is seeking a Specialist, Donor Engagement & CRM to design and manage automated donor journeys in Virtuous CRM, build audience segments, and deliver data-driven insights for mid-level giving. You will align with the Constituent Engagement team to drive donor experiences and campaign performance.

The role emphasizes data hygiene, segmentation, and collaboration with Communications and Design to produce compelling donor communications and optimized donation pages.