Specialist, Donor Engagement & CRM

Mid-America LGBT Chamber; Missouri; On-site; USD 55,000 - 75,000; Full time

Job summary

Unity Village is seeking a Specialist, Donor Engagement & CRM to design and manage automated donor journeys in Virtuous CRM, build audience segments, and deliver data-driven insights for mid-level giving. You will align with the Constituent Engagement team to drive donor experiences and campaign performance.

The role emphasizes data hygiene, segmentation, and collaboration with Communications and Design to produce compelling donor communications and optimized donation pages.

Qualifications

• Minimum 2–3 years of experience in CRM management, email marketing, or digital fundraising.
• Experience building automated marketing or donor communications workflows.
• Familiarity with nonprofit fundraising concepts, including donor lifecycle, giving levels, and moves management.
• Demonstrated ability to write clear, engaging digital communications — including email copy — for a mission-driven audience.
• Strong attention to detail in data management, segmentation, and reporting.
• Comfortable working in a fast-paced environment managing multiple concurrent projects.
• CRM platforms — working knowledge of at least one major CRM with automation and segmentation capabilities.
• Email marketing platforms — experience building, deploying, and reporting on email campaigns.

Responsibilities

• Build, manage, and optimize automated donor journeys within Virtuous CRM.
• Configure triggers, workflows, and segmentation logic to deliver timely, personalized constituent experiences across email and other digital channels.
• Maintain data hygiene within Virtuous CRM, including list management, tagging, deduplication, and constituent record accuracy.
• Collaborate with the Director of Constituent Engagement to translate mid-level donor development strategy into technical CRM builds.
• Write and produce digital donor communications including email campaigns, automated touchpoints, acknowledgment messaging, and upgrade appeals.
• Coordinate with the Communications and Design teams to source or create assets needed for donor-facing campaigns.
• Support the development of donor stewardship content that deepens connection and moves constituents toward greater giving levels.
• Support the build and ongoing execution of Unity's lower and mid-level donor program, helping to establish processes and communication cadences from the ground up.
• Monitor donor behavior and giving patterns to identify constituents who may be ready for an upgrade ask or major gift qualification.
• Maintain accurate records of donor engagement, giving history, and communication touchpoints to support handoff to the major gifts team at the appropriate threshold.
• Assist in developing and refining donor segments, including first-time donors, recurring donors, lapsed donors, Circle of Friends, and upgrade-ready constituents.
• Build and maintain campaign-specific donation pages within Virtuous designed to inspire action through impact-driven storytelling.
• Write or collaborate on donation page copy that connects the donor's gift to a tangible outcome — centering story, mission, and the human impact of giving.
• Partner with the Communications and Design teams to develop compelling visuals, testimonials, and narrative elements that bring each campaign to life on the page.
• Ensure donation pages are optimized for conversion — clear calls to action, intuitive giving levels, and a seamless donor experience from landing to confirmation.
• Build and manage campaign-specific thank-you and confirmation messaging that reinforces the donor's impact and strengthens retention.
• Test and iterate on page elements including headlines, imagery, giving amount suggestions, and layout to continuously improve performance.
• Produce regular performance reports on donor program KPIs including acquisition, retention, upgrade rates, and revenue by segment.
• Build and maintain LYBUNT and SYBUNT reports to support lapsed donor re-engagement strategy.
• Track email performance metrics including open rate, click rate, conversion, and unsubscribes, and use data to recommend optimizations.
• Prepare reporting summaries for the Director of Constituent Engagement and cross-functional stakeholders on a regular cadence.

Skills

CRM management

Email marketing

Digital fundraising

Data analytics

Virtuous CRM

Audience segmentation

Project management

Cross-functional collaboration

Airtable

Education

Bachelor's degree in Marketing or related field

Tools

Virtuous CRM

Airtable

Microsoft Office

Job description

Position Summary: The Specialist, Donor Engagement & CRM plays a vital behind-the-scenes role in growing Unity's community of givers. This position is responsible for the technical build, execution, and performance reporting of Unity's lower and mid-level donor development program — from the moment someone makes their first gift through their journey toward major donor status. Using Virtuous CRM as the primary platform, this specialist designs and manages automated donor journeys, builds audience segments, executes digital communications, and delivers the data insights that drive program strategy.

This is a detail-oriented, systems-minded role for someone who finds meaning in the infrastructure behind meaningful relationships — and who takes pride in helping donors feel seen, valued, and connected to a mission they care about.

You are a systems thinker with a heart for mission. You understand that behind every donor relationship is a series of thoughtful, well-timed touchpoints — and you take pride in building the infrastructure that makes those moments possible. You're equally comfortable in a CRM configuration window and a Word doc drafting an email, and you care about the person on the other end of every communication you send.

Essential Job Functions:

• Build, manage, and optimize automated donor journeys within Virtuous CRM, including welcome sequences, upgrade asks, lapsed donor re-engagement, and milestone-based communications.
• Configure triggers, workflows, and segmentation logic to deliver timely, personalized constituent experiences across email and other digital channels.
• Maintain data hygiene within Virtuous CRM, including list management, tagging, deduplication, and constituent record accuracy.
• Collaborate with the Director of Constituent Engagement to translate mid-level donor development strategy into technical CRM builds.

Digital Donor Communications within Virtuous

• Write and produce digital donor communications including email campaigns, automated touchpoints, acknowledgment messaging, and upgrade appeals.
• Ensure all communications are on-brand, aligned with Unity's voice, and optimized for engagement and conversion.
• Coordinate with the Communications and Design teams to source or create assets needed for donor-facing campaigns.
• Support the development of donor stewardship content that deepens connection and moves constituents toward greater giving levels.

Mid-Level Giving Program Support

• Support the build and ongoing execution of Unity's lower and mid-level donor program, helping to establish processes and communication cadences from the ground up.
• Monitor donor behavior and giving patterns to identify constituents who may be ready for an upgrade ask or major gift qualification.
• Maintain accurate records of donor engagement, giving history, and communication touchpoints to support handoff to the major gifts team at the appropriate threshold.
• Assist in developing and refining donor segments, including first-time donors, recurring donors, lapsed donors, Circle of Friends, and upgrade-ready constituents
• Build and maintain campaign-specific donation pages within Virtuous designed to inspire action through impact-driven storytelling.
• Write or collaborate on donation page copy that connects the donor's gift to a tangible outcome — centering story, mission, and the human impact of giving.
• Partner with the Communications and Design teams to develop compelling visuals, testimonials, and narrative elements that bring each campaign to life on the page.
• Ensure donation pages are optimized for conversion — clear calls to action, intuitive giving levels, and a seamless donor experience from landing to confirmation.
• Build and manage campaign-specific thank-you and confirmation messaging that reinforces the donor's impact and strengthens retention.
• Test and iterate on page elements including headlines, imagery, giving amount suggestions, and layout to continuously improve performance.

Reporting & Analytics

• Produce regular performance reports on donor program KPIs including acquisition, retention, upgrade rates, and revenue by segment.
• Build and maintain LYBUNT (Last Year But Unfortunately Not This Year) and SYBUNT (Some Year But Unfortunately Not This Year) reports to support lapsed donor re-engagement strategy.
• Track email performance metrics including open rate, click rate, conversion, and unsubscribes, and use data to recommend optimizations.
• Prepare reporting summaries for the Director of Constituent Engagement and cross-functional stakeholders on a regular cadence.

Cross-Functional Collaboration & General

• Work collaboratively with Philanthropy, Direct Response, Outreach, Customer Care and Communications teams to ensure donor engagement efforts are coordinated and on-strategy.
• Use project management tools to track campaign timelines, dependencies, and deliverables.

Qualifications

Education: Bachelor's degree in marketing, Communications, Nonprofit Management, Digital Communications, or a related field. A compelling combination of professional experience and education will be considered.

Professional Experience:

• Minimum of 2–3 years of experience in CRM management, email marketing, digital fundraising, or a related field.
• Experience building or managing automated marketing or donor communications workflows.
• Familiarity with nonprofit fundraising concepts, including donor lifecycle, giving levels, and moves management.
• Demonstrated ability to write clear, engaging digital communications — including email copy — for a mission-driven audience.
• Strong attention to detail in data management, segmentation, and reporting.
• Comfortable working in a fast-paced environment managing multiple concurrent projects.
• CRM platforms — working knowledge of at least one major CRM with automation and segmentation capabilities.
• Email marketing platforms — experience building, deploying, and reporting on email campaigns.
• Microsoft Office Suite
• Reporting and analytics — ability to build and interpret performance reports from CRM or email platforms.
• Virtuous CRM — direct experience with Virtuous' journey builder, automation tools, reporting, and constituent management is strongly preferred.
• Airtable or similar project management / data tracking tools.

Competency Statement(s):

• Able to provide direction, motivation and model best practices.
• Able to support a positive team environment in which members participate, respect and cooperate with each other to achieve desired results.
• Able to demonstrate commitment to the position and accept responsibility for personal actions.
• Able to promote a safe and inclusive environment of integrity and honesty.
• Able to create an innovative environment supporting change and improvement

Work Environment & Physical Requirements

Activity

Frequency

Inside Work

C

N/A

Use of Hands/Fingers

C

Lifting /Carry : 10 Max lbs

O

Reach: Overhead and Forward

O

O

C

Traveling

O

Exposure to Hazards

N/A

N/A

Exposure to Temperatures

N/A

Operate Computer

C

Talk/Communicate

C

Operate Company Vehicles

N/A

Standing/Walking

O

Taste/Smell

N/A

N/A

Read/See

C

Operating Company Equipment: Copier, Shredder, PC, Handheld Electronic Devices

O

Personal Protective Equipment

N/A

N/A Not Applicable Activity - Not applicable to this occupation

O Occasionally Position requires this activity up to 0-27% of the time (02.5 or < hrs/day)

F Frequently Position requires this activity up to 27-61% of the time (02.5-5.5 hrs/day)

C Constantly Position requires this activity up to 61-100% of the time (5.5+ hrs/day)

Additional Information

Acknowledgment

Please note this job description is not designed to cover or contain a comprehensive listing of a ctivities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Additional Postings available from Unity Village