Donor Engagement & CRM Architect

Unity Village; Unity Village (MO); On-site; USD 60,000 - 90,000; Full time

Job summary

Unity Village is seeking a Specialist, Donor Engagement & CRM to design, build, and optimize automated donor journeys in Virtuous CRM. You will manage segmentation, triggers, and multi-channel communications to nurture donors from first gift toward major giving status.

The role requires 2–3 years in CRM management or digital fundraising, with strong data skills and the ability to write compelling email copy for a mission-driven audience.

Qualifications

• 2–3 years of experience in CRM management, email marketing, or digital fundraising.
• Experience building automated donor communications workflows.
• Knowledge of donor lifecycle, giving levels, and moves management.
• Ability to write clear, engaging digital communications for a mission-driven audience.
• Strong attention to data management, segmentation, and reporting.

Responsibilities

• Build, manage, and optimize automated donor journeys within Virtuous CRM, including welcome sequences and upgrade asks.
• Configure triggers, workflows, and segmentation logic for personalized donor experiences across channels.
• Maintain data hygiene in Virtuous CRM incl. list management, tagging, deduplication, and accuracy.
• Collaborate with Director of Constituent Engagement to translate strategy into CRM builds.
• Write and produce digital donor communications, including emails, acknowledgments, and upgrade appeals.
• Support development of donor stewardship content to deepen connections.

Skills

CRM management

Email marketing

Automation workflows

Donor communications

Data segmentation

Reporting & analytics

Microsoft Office

Writing emails

Education

Bachelor's degree in marketing/communications

Tools

Virtuous CRM

Airtable

Excel

Job description

Unity Village is seeking a Specialist, Donor Engagement & CRM to design, build, and optimize automated donor journeys in Virtuous CRM. You will manage segmentation, triggers, and multi-channel communications to nurture donors from first gift toward major giving status.

The role requires 2–3 years in CRM management or digital fundraising, with strong data skills and the ability to write compelling email copy for a mission-driven audience.