Donor-Centered Fundraising Copywriter — Hybrid DC

The National Park Foundation; Washington (District of Columbia); Hybrid; USD 78,000 - 83,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

403(b) plan

Professional development

Tuition assistance

Paid time off

Caregiver leave

Job summary

The National Park Foundation seeks an Annual Giving Copywriter in Washington, DC. You will craft donor-centered content for email, direct mail, SMS, landing pages, and digital ads, partnering with Philanthropy, Donor Relations, Marketing, and Communications to drive engagement and revenue.

This role emphasizes storytelling, testing, and optimization across multi-channel campaigns, with a focus on brand voice, audience segmentation, and responsible use of AI tools to improve efficiency and impact.

Qualifications

• Exceptional fundraising writing, editing, proofreading, and storytelling skills.
• Understanding of direct response fundraising principles and donor psychology.
• Ability to write donor-centric content that motivates action and loyalty.
• Experience with email and direct mail fundraising and donor lifecycle communications.
• Knowledge of audience segmentation and personalization strategies.
• Balance of creativity with data-driven decisions.
• Translate complex program info into donor-focused narratives.
• Strong organizational and project management skills.

Responsibilities

• Develop persuasive fundraising copy for email, direct mail, SMS, and digital channels.
• Write acquisition, renewal, sustainer, reactivation, upgrade, and stewardship communications.
• Create donor-centric messaging frameworks and storytelling concepts.
• Produce content aligned with fundraising best practices.
• Communicate donor impact, urgency, and calls-to-action.
• Ensure messaging is tailored for target donor audiences and segments.
• Collaborate with annual giving, donor relations, and marketing teams.
• Support copy testing, and analyze campaign performance.
• Maintain brand voice and witness across channels.
• Document copy standards and best practices.

Skills

Fundraising writing

Editing & proofreading

Donor psychology

Direct response fundraising

Email fundraising

Donor lifecycle communications

Audience segmentation

Personalization strategies

Data-driven decisions

Project management

Collaboration

AI tools usage

Education

Bachelor's degree in Communications, Journalism, English, Marketing, Fundraising, Creative Writing, or related field

Tools

CRM systems

Email marketing platforms

Fundraising platforms

Microsoft Office Suite

Job description

The National Park Foundation seeks an Annual Giving Copywriter in Washington, DC. You will craft donor-centered content for email, direct mail, SMS, landing pages, and digital ads, partnering with Philanthropy, Donor Relations, Marketing, and Communications to drive engagement and revenue.

This role emphasizes storytelling, testing, and optimization across multi-channel campaigns, with a focus on brand voice, audience segmentation, and responsible use of AI tools to improve efficiency and impact.