Impact-Driven Fundraising Copywriter (Hybrid, DC)

Automatic Data Processing, Inc.; Washington (District of Columbia); Hybrid; USD 78,000 - 83,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

403(b)

Professional development

Tuition assistance

PTO (paid time off)

Primary caregiver leave

Job summary

National Park Foundation is seeking an Annual Giving Copywriter in Washington, DC, for a full-time, hybrid role. You will create donor-centered fundraising content across email, direct mail, digital ads, and donor journeys to engage, retain, upgrade, and support parks.

Collaborate with Annual Giving, Donor Relations, Marketing, and Communications to align messaging with brand voice, data insights, and fundraising goals. Proficiency with AI tools and CRM platforms is preferred.

Qualifications

• Exceptional fundraising writing, editing, proofreading, and storytelling skills.
• Demonstrated understanding of direct response fundraising principles and donor psychology.
• Ability to write compelling donor-centric content that motivates action and builds loyalty.
• Strong understanding of email fundraising, direct mail fundraising, digital fundraising, and donor lifecycle communications.
• Knowledge of audience segmentation and personalization strategies.
• Ability to balance creativity with data-driven decision-making.
• Experience translating complex programmatic information into compelling donor-focused narratives.
• Excellent organizational and project management skills.
• Ability to manage multiple projects simultaneously while meeting deadlines.
• Strong interpersonal and collaboration skills.
• Experience utilizing AI tools responsibly to improve efficiency, content development, testing, and ideation.
• Proficiency with Microsoft Office Suite.
• Experience with CRM, email marketing, and fundraising platforms preferred.

Responsibilities

• Develop persuasive fundraising copy for email, direct mail, SMS, donation pages, digital advertising, canvassing teams, and other fundraising channels.
• Write acquisition, renewal, sustainer, reactivation, upgrade, and stewardship communications.
• Develop fundraising campaign themes, donor-centric messaging frameworks, and storytelling concepts.
• Produce high-quality content that aligns with fundraising best practices.
• Create copy that clearly communicates donor impact, urgency, and calls-to-action.
• Ensure messaging is tailored appropriately for target donor audiences and segments.
• Remain up to date on latest NPF funding priorities and projects.
• Reviews for accuracy and editing.
• Build and maintain donor journey messaging across acquisition, retention, upgrade, sustainer, and stewardship programs.
• Develop content for automated cultivation and stewardship series.
• Write fundraising landing pages, donation forms, confirmation pages, and digital engagement experiences.
• Support integrated campaign planning by ensuring consistency across online and offline donor touchpoints.
• Partner with fundraising staff to develop and implement copy testing strategies.
• Analyze campaign performance and incorporate findings into future content development.
• Participate in A/B testing of subject lines, messaging approaches, creative concepts, and donor offers.
• Continuously refine copy based on fundraising outcomes, engagement trends, and audience insights.
• Work collaboratively with annual giving, donor relations, and marketing teams.
• Coordinate with designers and production staff to ensure content translates effectively across channels.
• Participate in campaign planning meetings and content reviews.
• Incorporate feedback from stakeholders while maintaining fundraising integrity and donor focus.
• Ensure all communications reflect NPF's voice, values, and mission.
• Maintain consistency in messaging across fundraising campaigns and donor communications.
• Serve as an internal resource for donor-centered writing and fundraising storytelling.
• Help document copy standards, templates, and best practices for fundraising communications.

Skills

Fundraising writing

Editing

Storytelling

Donor psychology

Email fundraising

Direct mail fundraising

Audience segmentation

Project management

Collaboration

AI-assisted content

Microsoft Office

CRM experience

Education

Bachelor's degree in communications/related field

Tools

CRM systems

Email marketing platforms

Fundraising platforms

Microsoft Office

Job description

National Park Foundation is seeking an Annual Giving Copywriter in Washington, DC, for a full-time, hybrid role. You will create donor-centered fundraising content across email, direct mail, digital ads, and donor journeys to engage, retain, upgrade, and support parks.

Collaborate with Annual Giving, Donor Relations, Marketing, and Communications to align messaging with brand voice, data insights, and fundraising goals. Proficiency with AI tools and CRM platforms is preferred.