Hybrid Fundraising Copywriter — Donor Engagement

National Park Foundation; Washington (District of Columbia); Hybrid; USD 78,000 - 83,000; Full time

Benefits offered by this job

Medical, dental, vision benefits

403(b) retirement plan

Tuition assistance

Job summary

National Park Foundation is seeking an Annual Giving Copywriter to craft donor-centered content across email, direct mail, and digital channels. You will collaborate with Annual Giving, Donor Relations, Marketing, and Communications to elevate messaging, optimize campaigns, and deepen donor relationships.

You will leverage AI tools, audience insights, and testing results to drive multi-channel fundraising performance while ensuring brand voice and mission alignment.

Qualifications

• Exceptional fundraising writing, editing, proofreading, and storytelling skills.
• Demonstrated understanding of direct response fundraising principles and donor psychology.
• Ability to write donor-centric content that motivates action and builds loyalty.
• Strong understanding of email fundraising, direct mail fundraising, digital fundraising, and donor lifecycle communications.
• Knowledge of audience segmentation and personalization strategies.
• Ability to balance creativity with data-driven decision-making.
• Experience translating complex programmatic information into compelling donor-focused narratives.
• Excellent organizational and project management skills.
• Ability to manage multiple projects while meeting deadlines.
• Strong interpersonal and collaboration skills.
• Experience utilizing AI tools to improve efficiency, content development, testing, and ideation.
• Proficiency with Microsoft Office Suite.
• Experience with CRM, email marketing, and fundraising platforms preferred.

Responsibilities

• Develop persuasive fundraising copy for email, direct mail, SMS, donation pages, digital advertising, and other donor channels.
• Write acquisition, renewal, sustainer, reactivation, upgrade, and stewardship communications.
• Develop fundraising campaign themes and donor-centric messaging frameworks.
• Produce copy aligned with fundraising best practices and donor impact messaging.
• Create content that communicates donor impact, urgency, and calls-to-action.
• Tailor messaging for target donor audiences and segments.
• Stay updated on NPF priorities and campaigns; review for accuracy.
• Manage copy reviews and editing processes.

Skills

Fundraising copywriting

Editing

Donor psychology

Direct response

Email fundraising

Direct mail

Segmentation

Personalization

Data-driven

Project management

Collaboration

AI-assisted content

CRM familiarity

MS Office

Education

Bachelor's degree in Communications, Journalism, English, Marketing, Fundraising, Creative Writing

5+ years professional writing experience

3+ years fundraising/direct response nonprofit marketing experience

Tools

CRM platforms

Email platforms

Job description

National Park Foundation is seeking an Annual Giving Copywriter to craft donor-centered content across email, direct mail, and digital channels. You will collaborate with Annual Giving, Donor Relations, Marketing, and Communications to elevate messaging, optimize campaigns, and deepen donor relationships.

You will leverage AI tools, audience insights, and testing results to drive multi-channel fundraising performance while ensuring brand voice and mission alignment.