Dolls Marketing Activation Manager

Mattel, Inc.; El Segundo (CA); On-site; USD 110,000 - 135,000; Full time

Benefits offered by this job

In-office Mon-Thu

Work from home Fri

Job summary

Mattel, Inc. in El Segundo, CA, is seeking an Associate Marketing Manager for the Dolls portfolio to translate global brand strategies into US activation plans, driving brand growth and retailer engagement across omnichannel partners.

You will partner with Global Brand Marketing, Sales and Demand Planning to lead integrated programs, manage timelines and metrics, and present insights to leadership. A background in consumer products, 5 years experience (MBA preferred) and strong communication are

Qualifications

• 5 years of experience in marketing, brand marketing, shopper marketing, retail marketing, trade marketing, commercial marketing, or consumer products.
• Experience developing and executing integrated marketing programs across retail and omnichannel environments.
• Strong project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Strong analytical skills with experience interpreting sales, retail, consumer, and marketing performance data.
• Ability to transform data into compelling business stories and actionable recommendations.
• Excellent written, verbal, presentation, and organizational skills.
• Experience leading cross-functional teams without direct authority.
• Experience working with major retailers (Target, Walmart, Amazon, Costco) is preferred.

Responsibilities

• Develop integrated commercial marketing plans translating global brand strategies into US activation plans.
• Lead development of retailer and consumer activation plans, marketing briefs, launch strategies, and promotional calendars across assigned brands.
• Develop activation strategies aligned with brand objectives, commercial priorities, retailer opportunities, and consumer insights.
• Manage execution of marketing initiatives across retail activations, partnerships, promotional events, and omnichannel campaigns.
• Define project timelines, key deliverables, success metrics, and cross-functional responsibilities to ensure flawless execution.
• Identify opportunities to improve marketing effectiveness through innovation and learnings from previous programs.

Skills

Strategic thinking

Project management

Data interpretation

Communication

Cross-functional collaboration

MS Office

Excel

Education

MBA

Tools

MS Office

Job description

Mattel, Inc. in El Segundo, CA, is seeking an Associate Marketing Manager for the Dolls portfolio to translate global brand strategies into US activation plans, driving brand growth and retailer engagement across omnichannel partners.

You will partner with Global Brand Marketing, Sales and Demand Planning to lead integrated programs, manage timelines and metrics, and present insights to leadership. A background in consumer products, 5 years experience (MBA preferred) and strong communication are