Senior Toy Marketing Associate — Dolls (Global Brand)

Mattel, Inc.; El Segundo (CA); On-site; USD 92,000 - 115,000; Full time

Job summary

Mattel, Inc. in El Segundo seeks a Sr. Marketing Associate to bring properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with iconic dolls.

You’ll partner with licensors and cross-functional teams to create the product line, drive strategy and develop marketing assets. You will support buy-in across levels, develop 3–5 year roadmaps, analyze pricing and market trends, collaborate with Product Design, Packaging and Development, and report on toy business performance.

Qualifications

• 2+ years experience in marketing, preferably in product development.
• Ability to collaborate with creative, engineering and manufacturing teams.
• Excellent storytelling, presentations and influencing leadership; strong PowerPoint skills.
• Ability to leverage analysis and insights to support product recommendations and distribution strategies.
• Highly organized, independent and detail-oriented with strong follow-up skills.

Responsibilities

• Support team in gaining buy-in across all levels and licensors, and secure internal commitments to activate in key markets and lines of business.
• Contribute to development of 3–5 year toy product roadmaps, balancing innovation and refresh cycles.
• Support toy pricing architecture and competitive positioning through market analysis and business recommendations.
• Work with Product Design, Packaging and Development to bring toys to market on time and on budget, backed by Consumer Insights.
• Prepare competitive analyses tracking consumer trends and brand performance to identify opportunities.
• Collaborate with Marketing Manager to report on toy business performance (revenue, margin, SKU productivity).
• Partner with Brand Marketing to develop storytelling for global campaigns and assets.
• Facilitate licensor communications and planning materials for timely decisions.
• Coordinate product development activities including samples, asset distribution and licensor meetings for cross-functional alignment.
• Present with confidence to drive brand strategy and products.

Skills

Marketing

Presentation

Storytelling

Cross-functional collaboration

Time management

Tools

PowerPoint

Outlook

Word

Excel

Job description

Mattel, Inc. in El Segundo seeks a Sr. Marketing Associate to bring properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with iconic dolls.

You’ll partner with licensors and cross-functional teams to create the product line, drive strategy and develop marketing assets. You will support buy-in across levels, develop 3–5 year roadmaps, analyze pricing and market trends, collaborate with Product Design, Packaging and Development, and report on toy business performance.