Dolls Marketing Activation Lead

Mattel, Inc.and Subsidiaries; El Segundo (CA); Sur place; USD 110 000 - 135 000; Plein temps

Avantages offerts par ce poste

In-office Monday–Thursday

Remote Fridays

Résumé du poste

Mattel, Inc. and Subsidiaries in El Segundo, CA is seeking an Associate Marketing Manager for the Dolls portfolio.

You will translate global brand strategies into locally relevant activation plans that drive brand growth and commercial performance across major retailers and omnichannel partners. The role requires strong strategic thinking, project management, analytical rigor, and exceptional communication.

Qualifications

• 5+ years of marketing experience with focus on brand, shopper, or retail marketing.
• MBA preferred; cross-functional project leadership is essential.
• Strong ability to translate global brand strategies into US activation plans.

Responsabilités

• Develop integrated commercial marketing plans translating global brand strategies into US activation plans.
• Lead retailer and consumer activation plans, briefs, launch strategies, and promotional calendars.
• Analyze performance and optimize activations to drive brand growth and commercial results.
• Partner with Sales, Omnichannel Retail Marketing, and other teams to support retailers and channels.

Connaissances

Marketing strategy

Project management

Analytical skills

Cross-functional leadership

Communication skills

Formation

MBA preferred

Outils

PowerPoint

Excel

Outlook

Description du poste

Mattel, Inc. and Subsidiaries in El Segundo, CA is seeking an Associate Marketing Manager for the Dolls portfolio.

You will translate global brand strategies into locally relevant activation plans that drive brand growth and commercial performance across major retailers and omnichannel partners. The role requires strong strategic thinking, project management, analytical rigor, and exceptional communication.