Hybrid Senior Marketing Associate, Dolls & Brands

Mattel; El Segundo (CA); Hybrid; USD 92,000 - 115,000; Full time

Job summary

Mattel is seeking a Sr. Marketing Associate to bring properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with our iconic dolls.

As a member of our Global Brand Team, you’ll partner closely with licensors and cross-functional teams across Mattel to create the product line, drive business strategy and develop strong marketing assets for an exciting and fast-paced portfolio. This in-office role Monday-Thursday with remote Fridays offers exposure to global campaigns,

Qualifications

• 2+ years experience in marketing, preferably in product development.
• Ability to collaborate with creative, engineering and manufacturing teams.
• Excellent storytelling, presentations and influencing leadership; strong PowerPoint creation.
• Ability to leverage analysis and insights to support product recommendations and distribution strategies.
• Highly organized, independent and detail-oriented with strong follow-up skills.
• Strong time management, planning and project execution skills.
• Strong interpersonal skills with the ability to build solid collaborative relationships.

Responsibilities

• Support team in gaining buy-in across all levels and licensors and secure internal commitment to activate across markets and lines.
• Contribute to development of 3–5 year toy product roadmaps balancing innovation and refresh cycles.
• Support toy pricing architecture and competitive positioning through market analysis and business recommendations.
• Collaborate with Product Design, Packaging and Development teams to bring compelling toys to market on time and on budget, backed by Consumer Insights.
• Prepare competitive analyses tracking consumer trends and brand performance to identify opportunities.
• Report toy business performance (revenue, margin, SKU productivity) with Brand Marketing.
• Partner with Brand Marketing to develop storytelling for global campaigns and assets.
• Maintain strategic communications with licensors and planning materials for timely decisions.
• Coordinate product development activities, including sample requests, asset distribution and licensor meetings.

Skills

Marketing

Storytelling

Presentation skills

Cross-functional collaboration

Time management

Tools

PowerPoint

Outlook

Word

Excel

Job description

Mattel is seeking a Sr. Marketing Associate to bring properties like KPop Demon Hunters, Disney Princess, Frozen and Wicked to life with our iconic dolls.

As a member of our Global Brand Team, you’ll partner closely with licensors and cross-functional teams across Mattel to create the product line, drive business strategy and develop strong marketing assets for an exciting and fast-paced portfolio. This in-office role Monday-Thursday with remote Fridays offers exposure to global campaigns,