DMX & Journey Builder: Lifecycle Marketing Pro

Insight Global (United States); Beaverton (OR); On-site; USD 70,000 - 100,000; Full time

Job summary

Insight Global is seeking a multi-dimensional digital marketer to support the Digital Marketing Experiences Team across lifecycle trigger comms and branded campaign sends. The role sits onsite with a major retail client in the Pacific Northwest, focusing on building, updating and scheduling journeys in Adobe Journey Optimizer and supporting e-mail, app, and dotcom experiences.

The ideal candidate brings a detail-oriented, consumer-focused mindset and a track record of driving experimentation and

Qualifications

• 3+ years experience with a/b testing, multi variate testing, segmentation, lifecycle marketing, and/or personalization within the digital ecosystem.
• Experience building, updating and scheduling journeys in Adobe Journey Optimization.
• Experience briefing and working with internal and external creative agencies.
• Strong Marketing Technology and CRM execution at scale.
• Change management and transformation experience at scale.
• Deep curiosity about the consumer and driving transformation with cross-functional teams.

Responsibilities

• Support the Digital Marketing Experiences Team across lifecycle trigger communications and branded campaign sends.
• Sit onsite at one of our largest retail clients in the Pacific Northwest.
• Support the client’s full owned channel digital experiences briefing and execution across e-mail, app, and dotcom.
• Assist with the client’s promotional workstream and experiment with new ways to reach, serve, and retain members at scale.
• Collaborate with Consumer Direct Marketing, Site Experience, Digital Products, and other teams.

Skills

A/B testing

Lifecycle marketing

Personalization

CRM execution

Project management

Change management

Cross-functional

Tools

Adobe Journey Optimizer

AirTable

Adobe Marketing Cloud

Job description

Insight Global is seeking a multi-dimensional digital marketer to support the Digital Marketing Experiences Team across lifecycle trigger comms and branded campaign sends. The role sits onsite with a major retail client in the Pacific Northwest, focusing on building, updating and scheduling journeys in Adobe Journey Optimizer and supporting e-mail, app, and dotcom experiences.

The ideal candidate brings a detail-oriented, consumer-focused mindset and a track record of driving experimentation and