Lifecycle Marketing Manager: Journeys in HubSpot

European Wax Center; Plano (TX); On-site; USD 95,000 - 125,000; Full time

Benefits offered by this job

Health benefits

401(k) plan

Hybrid work (Mon-Thu in office, Fri 0)

Job summary

European Wax Center is seeking a Lifecycle Marketing Manager who will own the guest journey end to end, from first visit to routine visitation, using email, SMS, app push, direct mail, and outbound calls. This builder role requires designing journeys, securing data, and driving outcomes like more visits per guest and longer loyalty.

You will design, launch, test, and refine lifecycle programs, partnering with data, IT, and product teams to ensure impact and scalability across channels and

Qualifications

• 5–7 years in lifecycle, CRM, or retention marketing, with consumer brands
• HubSpot experience required; Marketing Hub fluency
• Ownership of multi-channel lifecycle programs (email, SMS, push, direct mail)
• Advanced Excel; proficiency with Tableau/Looker/Power BI; SQL a strong plus
• Experience building and activating segmentation strategies against behavioral data
• Experience defining data/technical requirements and partnering with engineering/product teams
• CDP experience or standing up/migrating a marketing platform is a plus
• Experience in membership/subscription/high-frequency retail environments is a plus
• Bachelor’s degree in marketing, business, analytics, or related field

Responsibilities

• Own the end-to-end guest journey and lifecycle roadmap
• Design, build, and launch always-on lifecycle journeys in HubSpot
• Orchestrate multi-channel campaigns across email, SMS, app push, direct mail, and calls
• Define success metrics and establish testing plans (A/B and multivariate)
• Collaborate with analytics, IT, and product to secure data and capabilities
• Segment audiences and personalize at scale based on behavior and lifecycle stage
• Translate analysis into concrete recommendations and action plans
• Balance channel cadence to optimize engagement and minimize fatigue
• Lead with a data-driven mindset and deliver measurable lifts

Skills

HubSpot

Excel

A/B testing

Segmentation

SQL

Education

Bachelor’s degree in marketing or related field

Tools

Tableau

Power BI

Looker

Job description

European Wax Center is seeking a Lifecycle Marketing Manager who will own the guest journey end to end, from first visit to routine visitation, using email, SMS, app push, direct mail, and outbound calls. This builder role requires designing journeys, securing data, and driving outcomes like more visits per guest and longer loyalty.

You will design, launch, test, and refine lifecycle programs, partnering with data, IT, and product teams to ensure impact and scalability across channels and