- Sell CORE client products to existing and new customers at distributor and operator levels
- Lead distributor sales execution and relationship development across assigned distributors
- Develop distributor-specific plans for priority clients, launches, penetration, conversions, inventory risks, marketing, retention, and lost customer recovery
- Build trusted relationships with distributor sales leadership and field teams
- Identify and develop independent operator opportunities
- Activate Distributor Sales Representatives through sell-withs, product knowledge, opportunity planning, and lead follow-up
- Use CORE’s Seven Step sales process to drive trial, conversion, and repeat purchase
- Translate approved client programs into distributor and operator activity within pricing, contractual, compliance, and program guidelines
- Monitor stock status, new-item placement, slow-moving items, usage changes, competitive activity, and execution risks
- Maintain accurate Salesforce records and a qualified pipeline
- Use Salesforce, Power BI, distributor reporting, and market data to improve targeting, forecasts, and business reviews
- Plan and support distributor meetings, trainings, client visits, vendor fairs, and food shows
- Communicate successes, challenges, market intelligence, roadblocks, and support needs to the Market Director, clients, and internal partners
- Plan travel and field activities and manage samples, materials, expenses, Everlance, and company resources
- Meet or exceed assigned distributor, client, case-volume, distribution, conversion, penetration, and operator-development objectives
- Maintain current distributor plans, priority-operator profiles, productive field activity, accurate CRM records, qualified pipeline, and reliable forecast
Requirements
- Working knowledge of foodservice distribution, operator segments, client programs, buying groups, GPOs, and contract‑managed accounts
- Ability to translate client objectives into distributor plans and interpret sales and stock‑status data
- Ability to influence without direct authority, prioritize opportunities, and communicate a fact‑based forecast
- Proficiency with Salesforce, Power BI, Microsoft Office, Teams, CRM systems, and designated selling and reporting tools
- Excellent communication, presentation, planning, facilitation, organization, responsiveness, and follow‑through
- Ability to prepare and lead distributor meetings, product training, client visits, food shows, and opportunity follow‑up
- Valid driver’s license and driving record meeting company requirements
- Ability to travel and stay overnight as business needs require
- Timely use of Everlance for mileage and expenses
- College degree or equivalent relevant experience in foodservice sales, distribution, restaurant operations, hospitality, or account management
- Three or more years of experience managing a sales territory, distributor relationship, account portfolio, or comparable book of business preferred
- Demonstrated success influencing distributor teams and producing measurable results through launches, penetration, conversions, and full‑cycle selling
- Ability to drive extensively throughout the assigned territory, up to 250 miles per day
- Ability to stand and remain active for extended periods, up to four‑hour increments
- Ability to sustain 8–10+ hours of physical activity in the field or at a food show
- Ability to walk moderate distances and navigate restaurants, kitchens, storage areas, loading zones, stairs, and uneven surfaces
- Ability to lift, carry, transport, set up, and break down materials typically weighing up to 30–40 pounds
- Ability to bend, kneel, crouch, reach overhead, and maneuver in active environments
- Ability to use hands and arms to handle products, prepare samples, operate tools or equipment, drive, and present
- Ability to work in foodservice environments exposed to heat, cold, wet or slippery floors, and confined or high‑traffic spaces
- Close, distance, peripheral, and depth perception required
Core Competencies
Demonstrates expertise in foodservice distribution and sales execution, with a strong ability to develop and implement distributor-specific plans while maintaining accurate CRM records and forecasts. Proven track record in building relationships, influencing teams, and achieving measurable sales results.
Highest-signal resume keywords
- Foodservice Distribution Knowledge
- Salesforce Proficiency
- Distributor Relationship Management
- Sales Territory Management
- Communication and Presentation Skills
ATS Optimization Keywords
Hard Skills
- Sales Execution
- Account Management
- Data Analysis
- Sales Forecasting
- Product Training
- Opportunity Planning
- Inventory Management
- Client Program Translation
- Full‑Cycle Selling
- Market Intelligence
Soft Skills
- Influencing Without Authority
- Organizational Skills
- Responsiveness
- Follow‑Through
- Facilitation Skills
Certifications & Qualifications
Industry Keywords
- Foodservice Sales
- Distributor Sales
- Operator Segments
- Buying Groups
- Contract‑Managed Accounts
- GPOs
- Client Programs
Tools & Technologies
- Salesforce
- Power BI
- Microsoft Office
- CRM Systems
- Distributor Reporting Tools