Director, Performance and Growth Marketing

Ladders; United States; Remote; USD 125,000 - 150,000; Full time

Benefits offered by this job

Competitive salary

Meaningful equity

Health insurance

401k plan

One Medical membership

Flexible vacation policy

Paid sick days

Paid holidays

Paid bereavement leave

Paid family leave

Commuter and FSA plans

Job summary

Ladders is seeking a Director, Performance and Growth Marketing to lead demand generation, paid media, and lifecycle programs that drive pipeline growth and audience engagement. You will partner with marketing and sales to optimize campaigns, align planning, and connect activity to measurable revenue outcomes.

The role offers remote work in the United States with a compensation range of $125,000–$150,000 annually, plus meaningful equity and health benefits.

Qualifications

• 8+ years in B2B demand generation or related roles.
• Hands-on experience with Salesforce Marketing Cloud or similar enterprise marketing automation platform
• Proven track record managing paid media programs with budget ownership
• Experience with lead flow, routing, and defining MQL/lead scoring with Sales
• Familiarity with account-based or territory-based marketing
• Strong analytical and attribution reporting skills
• Practical use of AI tools for analysis and workflow automation

Responsibilities

• Own the annual and quarterly demand generation plan in collaboration with marketing and sales leadership
• Manage performance across Google Ads, LinkedIn, and other social media campaigns, including budget and audience strategy
• Administer Salesforce Marketing Cloud operations, ensuring accurate audience segmentation and deliverability
• Design the lead routing process from Salesforce campaigns to sales account executive notifications
• Oversee lifecycle and nurture programs for prospects and current customers, ensuring compliance and effective communication
• Report weekly and monthly metrics on leads, funnel performance, and pipeline to marketing leadership and executives
• Define the attribution approach and connect marketing spend to traffic and leads

Skills

B2B demand generation

Paid media management

Salesforce Marketing Cloud

Lifecycle marketing

Analytics & attribution

Lead routing / MQLs

Budget ownership

AI tools (Claude)

Cross-functional leadership

Tools

Google Ads

LinkedIn Ads

Job description

For our client, we are seeking a Director, Performance and Growth Marketing to join the team of a leader in the Education, Government & Non-Profit space.

This role will drive the strategy and execution of demand generation, paid media, and lifecycle marketing programs that support pipeline growth and audience engagement. You will partner closely with marketing and sales leadership to align planning, optimize campaign performance, and improve funnel efficiency. The position also plays a key role in connecting marketing activity to measurable revenue outcomes through reporting, attribution, and operational excellence.

Location: Remote

Compensation: $125,000 – $150,000 annually

Responsibilities

• Own the annual and quarterly demand generation plan in collaboration with marketing and sales leadership
• Manage performance across Google Ads, LinkedIn, and other social media campaigns, including budget and audience strategy
• Administer Salesforce Marketing Cloud operations, ensuring accurate audience segmentation and deliverability
• Design the lead routing process from Salesforce campaigns to sales account executive notifications
• Oversee lifecycle and nurture programs for prospects and current customers, ensuring compliance and effective communication
• Report weekly and monthly metrics on leads, funnel performance, and pipeline to marketing leadership and executives
• Define the attribution approach and connect marketing spend to traffic and leads

Qualifications

• 8+ years in B2B demand generation, performance marketing, or marketing operations with a focus on pipeline or MQL targets
• Hands‑on experience with Salesforce Marketing Cloud or similar enterprise marketing automation platforms
• Proven track record managing paid media programs with budget ownership
• Experience with lead flow, routing, and defining MQL and lead scoring in collaboration with Sales and Revenue Operations
• Familiarity with account-based or territory-based marketing strategies
• Strong analytical skills for funnel, conversion, and attribution reporting
• Practical use of AI tools like Claude for analysis and workflow automation

Benefits

• Competitive salary
• Meaningful equity
• Health insurance benefits including medical, dental, vision, disability, and life insurance
• 401k plan
• One Medical membership in participating locations
• Flexible vacation time policy, averaging 4 weeks off per year
• 10 paid sick days per year
• Paid holidays
• Paid bereavement leave
• Paid family leave after birth/adoption, with a minimum of 16 weeks for birthing parents
• Commuter and FSA plans

Our client is an equal opportunity employer.