Director, US Wholesale & Channel Growth

Cycles Worldwide, LLC; Corona (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Cycles Worldwide, LLC is seeking a Director of US Wholesale to lead our wholesale channel, manage employed and independent reps, and align sales strategy with marketing and product teams. You will drive growth, oversee dealer networks, and coordinate go-to-market plans across physical and digital channels.

The role requires strong leadership, extensive sales management experience in the motorcycle/bicycle sector, and a solid grasp of forecasting and P&L responsibilities.

Qualifications

• Minimum of seven (7) years or more of management and sales experience in the motorcycle and/or bicycle industry.
• Experience in the motorcycle and bicycle industry or related field required.
• Bachelor’s Degree a plus

Responsibilities

• Develop and implement the annual sales plan and related programs in coordination with marketing and product departments.
• Develop dealer network and market development, focusing on performance improvements and expansion.
• Motivate and support Troy Lee Designs sales reps to improve brand performance at retail.
• Develop and oversee sales promotion programs.
• Provide market intelligence and account sell-through reports to internal teams.
• Manage sales targets, budgets, and P&L for motorcycle, bicycle, and street sales in collaboration with finance.
• Lead and train the sales team with clear goals and performance metrics.
• Monitor sales performance against goals and adjust strategies accordingly.
• Coordinate with marketing on retail promotions and align with ecommerce teams for channel consistency.
• Ensure go-to-market plans succeed in both physical and digital channels.
• Stay informed about new products and industry competitive activity.
• Oversee supervisory duties including hiring, evaluations, coaching, and team meetings.

Skills

Sales leadership

Channel management

Forecasting

P&L management

Team leadership

Education

Bachelor's Degree

Tools

Microsoft Office Suite

Job description

Cycles Worldwide, LLC is seeking a Director of US Wholesale to lead our wholesale channel, manage employed and independent reps, and align sales strategy with marketing and product teams. You will drive growth, oversee dealer networks, and coordinate go-to-market plans across physical and digital channels.

The role requires strong leadership, extensive sales management experience in the motorcycle/bicycle sector, and a solid grasp of forecasting and P&L responsibilities.