Director of US Wholesale

Cycles Worldwide, LLC; Corona (CA); Hybrid; USD 140,000 - 210,000; Full time

Job summary

Cycles Worldwide, LLC is seeking a Director of US Wholesale to lead our wholesale channel, manage employed and independent reps, and align sales strategy with marketing and product teams. You will drive growth, oversee dealer networks, and coordinate go-to-market plans across physical and digital channels.

The role requires strong leadership, extensive sales management experience in the motorcycle/bicycle sector, and a solid grasp of forecasting and P&L responsibilities.

Qualifications

• Minimum of seven (7) years or more of management and sales experience in the motorcycle and/or bicycle industry.
• Experience in the motorcycle and bicycle industry or related field required.
• Bachelor’s Degree a plus

Responsibilities

• Develop and implement the annual sales plan and related programs in coordination with marketing and product departments.
• Develop dealer network and market development, focusing on performance improvements and expansion.
• Motivate and support Troy Lee Designs sales reps to improve brand performance at retail.
• Develop and oversee sales promotion programs.
• Provide market intelligence and account sell-through reports to internal teams.
• Manage sales targets, budgets, and P&L for motorcycle, bicycle, and street sales in collaboration with finance.
• Lead and train the sales team with clear goals and performance metrics.
• Monitor sales performance against goals and adjust strategies accordingly.
• Coordinate with marketing on retail promotions and align with ecommerce teams for channel consistency.
• Ensure go-to-market plans succeed in both physical and digital channels.
• Stay informed about new products and industry competitive activity.
• Oversee supervisory duties including hiring, evaluations, coaching, and team meetings.

Skills

Sales leadership

Channel management

Forecasting

P&L management

Team leadership

Education

Bachelor's Degree

Tools

Microsoft Office Suite

Job description

The overall goal of the Director of US Wholesale is to manage, plan, direct and coordinate the channel leaders, and sales teams of employed and independent reps to meet the sales, brand, and profit objectives for the company. In addition, this role will be to implement strategy for sales management, outside sales representatives, key accounts management, sales planning and growth, forecasting, developing sales programs, product knowledge and sell-through, business-to-business, and reporting.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Responsible for the development and implementation of the annual sales plan and related programs. Partners with the marketing and related products departments as well as other functional areas of the Company in sales-related topics.
• Responsible for the dealer network development, focusing efforts on improving sales dealer, strategic new market development and poor performance dealer turnaround.
• Motivate and support Troy Lee Designs sales representatives to improve the TLD brand performance at retail.
• Develop and oversee sales promotion programs.
• Provide internal teams with market intelligence specific to product performance/trending, competitor analysis and account sell-through reports.
• Responsible for sales targets, annual and travel budgets, and P&L related to motorcycle, bicycle, and street sales. Works closely with the finance department.
• Provides leadership and direction to the sales team, specifically in creating and communicating goals/objectives as well as required training.
• Conducts analysis and measurement of sales performance versus sales goals.
• Partners with marketing department in coordination of retail promotions.
• Partner with ecommerce team to ensure alignment between wholesale and Direct to Consumer channels.
• Ensure go-to-market plans are successfully executed in both physical and digital channels.
• Well informed regarding new products, services, and other industry-related information, such as competitive activity within the industry.
• Responsible for supervisory duties including hiring, terminations, performance evaluations, coaching, training, disciplinary actions, task assignment, goal setting and team meetings/communications.
• Performs other duties as assigned.

EXPERIENCE REQUIREMENTS: Generally requires a minimum of seven (7) or more years of management and sales experience in the motorcycle and/or bicycle industry. Required proficiency in Microsoft Office Suite.

EDUCATION REQUIREMENTS: Experience in the motorcycle and bicycle industry or related field required. Bachelor’s Degree a plus

OTHER SKILLS AND ABILITIES:

• Superior leadership and management skills
• Ability to create and understand complex sales related financial reports, forecasts, etc.
• Ability to multi-task in a fast-paced, deadline driven and constantly changing environment
• Flexibility to switch gears with little notice
• Ability to prioritize workload, meet deadlines and understand when to elevate potential issues
• Must be external and internal customer focused
• Strong interpersonal skills with the ability to use tact and diplomacy; must be team player
• Analytical abilities
• Must be self-motivated with ability to use own initiative

SUPERVISORY RESPONSIBILITIES: Yes

CONTACTS:

Internal: Sales, marketing, finance, and other departments

External: Vendors and partners

JUDGEMENT/REASONING ABILITY: Ability to recognize discrepancies and resolve problems quick using sound judgment, poise and diplomacy. Requires ability to use judgment and reasoning skills to determine when issues need to be escalated.

PHYSICAL DEMANDS: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to talk and hear. The employee is frequently required to sit; use hands and fingers, bend, stoop and reach with hands and arms. Ability to lift up to 35 pounds: <30% daily
Able to sit at a desk and use/view computer: 90% daily
Able to hear and speak into a telephone: 60% daily
Able to stand, bend, stoop, twist: 20% daily

Troy Lee Designs provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex (gender), age, national origin, ancestry, citizenship, physical or mental disability, military or veteran status, medical condition, genetic information, sexual orientation, or any other category protected by federal, state, or local laws.