Director - US Advertiser Analytics

American Express; New York (NY); Hybrid; USD 150,000 - 225,000; Full time

Job summary

A leading company is seeking a Director of US Advertiser Analytics to enhance strategic partnerships and drive marketing insights. The candidate will lead a team, influence revenue through data-driven strategies, and engage with stakeholders to optimize campaign performances. This high-impact role demands a strong background in analytics and leadership within a commercial setting.

Benefits

6% Company Match on retirement savings plan

Flexible working model

20+ weeks paid parental leave

Free financial coaching

Comprehensive medical, dental, and vision benefits

Access to wellness centers

Qualifications

• 8 – 12 years in analytics, consulting, or data science roles.
• Experience in client-facing commercial context and revenue support.
• Familiarity with Card-Linked Offers and payments marketing.

Responsibilities

• Lead analytics in strategic merchant conversations, providing insights.
• Deliver post-campaign analysis and insights.
• Manage a team of analysts and mentors.

Skills

Analytics

Leadership

Commercial Acumen

Data Visualization

Education

Bachelor’s degree in a relevant field

Tools

SQL

Excel

Tableau

Power BI

Python

Job description

With the right backing, people and businesses have the power to progress in incredible ways. When you join Team Amex, you become part of a global and diverse community of colleagues with an unwavering commitment to back our customers, communities and each other. Here, you’ll learn and grow as we help you create a career journey that’s unique and meaningful to you with benefits, programs, and flexibility that support you personally and professionally.

At American Express, you’ll be recognized for your contributions, leadership, and impact—every colleague has the opportunity to share in the company’s success. Together, we’ll win as a team, striving to uphold our company values and powerful backing promise to provide the world’s best customer experience every day. And we’ll do it with the utmost integrity, and in an environment where everyone is seen, heard and feels like they belong.

Join Team Amex and let's lead the way together.

How will you make an impact in this role?

Launched in 2012, Amex Offers is a digital advertising platform that connects Merchants and brands with the tens of millions of American Express Card Members across the globe. The Amex Offers team develops strategic marketing partnerships that deliver unique differentiated value for Merchants and Advertisers to reach these high-spending Card Members in the digital channels where they engage with American Express, delivering deep insights and maximizing results. Through this complete marketing solution, we can help advertisers get laser-focused on who our mutual customers are, what they want, and how we can meet their needs.

We are seeking a commercially minded Director of US Advertiser Analytics to lead the strategic analytics function supporting our merchant partnerships and the adoption/sales of Card-Linker Offer (CLO) / AMEX Offers solutions. In this highly visible and client-facing role, you will work together with Business Development, Customer Success and Product to develop compelling data-driven insights that unlock growth opportunities for merchants, optimize campaign performance, and shape our CLO value proposition.

The successful candidate will be a bridge between data and dealmaking – influencing revenue outcomes by helping merchants/advertisers understand the measurable impact of their spend and how CLO programs can drive incremental growth and return on advertising spend.

This role requires a strong focus on defining efficient growth opportunities, critical advertiser-specific nuances, an ability to lead advertiser prioritization and strategic account planning. Core to this is stakeholder management, clear communication, and data-drive perspectives.

Ideal candidates will have analytics or consulting backgrounds, experience directly working with card networks or transaction data and familiarity with CLO platforms, affiliate marketing, or bank loyalty ecosystems. Leadership experience is highly desirable.

Key Responsibilities

• Act as the analytics lead in strategic merchant / advertiser conversations, providing pre-sales insights, performance forecasts and ROI modelling.
• Ability to spot under-leveraged audiences, valuable segments, untapped offering constructs and CLO specific trends that drive ROI
• Understand advertiser’s KPI’s (Brand lift, ROI, conversion) and how to translate their goals into measurable campaign objectives using 1st , 2 nd and 3 rd party data.
• Ability to partner with product, sales, and marketing teams to identify trends, generate hypotheses, and articulate how insights align with advertiser objectives and Amex Offers’ overall growth strategy.
• Deliver post-campaign analysis and insights that quantify lift, incrementality and customer behavior change.
• Partner closely with Business Development, Customer Success, Product and broader analytics teams to refine and evolve AmEx Offers & Digital Media value proposition.
• Deliver insights more broadly Influence go-to-market strategies by identifying vertical-specific trends and merchant priorities.
• Proven leadership in managing analysts or cross-functional initiatives. Able to mentor others in both technical skills and the art of insight-driven storytelling. Lead and mentor a team of 4+ US-based managers and analysts.
• Skilled in presenting insights to both technical and non-technical audiences, including senior leadership and external partners.
• Experience designing and interpreting A/B tests and incrementality studies to understand offer impact and optimize future targeting.

Preferred Qualifications

• 8 – 12 years in analytics, consulting or data science roles, with some experience in client-facing, commercial context.
• Proven experience supporting revenue or sales teams; preferably in Ad Tech, Card-Linked Offers, Payments, or loyalty marketing
• Expertise in SQL, Excel, and data visualization tools (e.g. Tableau, Power BI, Looker) ; Python is highly desired.
• Deep understanding of marketing measurement
• Strong commercial acumen with the ability to balance statistical rigor with business pragmatism.
• Prior leadership experience.

Salary Range: $150,000.00 to $225,000.00 annually + bonus + equity (if applicable) + benefits

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we’ll consider your location, experience, and other job-related factors.

Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.

We back our colleagues and their loved ones with benefits and programs that support their holistic well-being. That means we prioritize their physical, financial, and mental health through each stage of life. Benefits include:

• 6% Company Match on retirement savings plan
• Free financial coaching and financial well-being support
• Comprehensive medical, dental, vision, life insurance, and disability benefits
• Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need
• 20+ weeks paid parental leave for all parents, regardless of gender, offered for pregnancy, adoption or surrogacy
• Free access to global on-site wellness centers staffed with nurses and doctors (depending on location)
• Free and confidential counseling support through our Healthy Minds program
• Career development and training opportunities

American Express is an equal opportunity employer and makes employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other status protected by law. American Express will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable state and local laws, including, but not limited to, the California Fair Chance Act, the Los Angeles County Fair Chance Ordinance for Employers, and the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance. For positions covered by federal and/or state banking regulations, American Express will comply with such regulations as it relates to the consideration of applicants with criminal convictions.

We back our colleagues with the support they need to thrive, professionally and personally. That's why we have Amex Flex, our enterprise working model that provides greater flexibility to colleagues while ensuring we preserve the important aspects of our unique in-person culture. Depending on role and business needs, colleagues will either work onsite, in a hybrid model (combination of in-office and virtual days) or fully virtually.

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day.

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