Director, U.S. Sales & Market Launch — Builder

ForceBrands; New York (NY); On-site; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is launching into the U.S. market and seeks a hands-on Sales Director to build the U.S. sales organization from the ground up.

You will own national and regional retailer relationships, focusing on key accounts like Albertons and Kroger, and develop entry strategies for new channels with brokers and distributors. You will work closely with the U.S. and China teams to scale the business and shape the future sales organization.

Qualifications

• Strong food, beverage, or broader CPG sales experience, ideally in the U.S. beverage market.
• Direct experience with priority customers/channels (Albertsons, Kroger) and channel expansion.
• Demonstrated ability to build distribution, identify partners, and manage relationships.

Responsibilities

• Help build U.S. sales organization and GTM structure from ground up.
• Own and develop national and regional retail relationships with initial focus on key accounts.
• Develop strategy for entering new channels, brokers, distributors, and partners.
• Expand distributor network beyond existing relationships and navigate retailer-mandated partners.
• Support initial U.S. launch of 9–10 SKUs across unsweetened and fruit-flavored teas.
• Lead retailer presentations and sell-in efforts with compelling brand stories and data.
• Collaborate with U.S. and China teams to determine resources and future hires.
• Operate hands-on, potentially extending beyond traditional Sales Director scope.

Skills

CPG sales

Beverage market

Channel development

Distributor networks

Broker relationships

Retail sales

Entrepreneurial mindset

hands-on execution

Job description

ForceBrands is launching into the U.S. market and seeks a hands-on Sales Director to build the U.S. sales organization from the ground up.

You will own national and regional retailer relationships, focusing on key accounts like Albertons and Kroger, and develop entry strategies for new channels with brokers and distributors. You will work closely with the U.S. and China teams to scale the business and shape the future sales organization.