U.S. Sales Director, Rapid-Growth Beverage Brand

ForceBrands; California; On-site; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is seeking a hands-on Sales Director to build and lead the U.S. sales function, partnering with founders and external sales partners to develop the commercial strategy, secure retail accounts, and recruit a growing sales team.

This role offers ownership over market expansion and commercial execution for an emerging RTD brand, requiring beverage alcohol experience, strong industry relationships, and a bias for action to drive distribution and retail velocity.

Qualifications

• Experience leading U.S. beverage alcohol sales.
• Experience building distribution for startups or growth brands.
• Strong network across national/regional retailers and distributors.

Responsibilities

• Develop and execute the U.S. sales strategy across markets and channels.
• Lead retailer pitches, negotiations, and business reviews to secure placements.
• Build distributor relationships and state-by-state expansion plans.
• Recruit, onboard, and develop the U.S. sales team.
• Own pricing, trade spend, and merchandising initiatives.
• Forecast, budgeting, and performance reporting to founders.
• Coordinate with Marketing and Operations to align promotions and supply.

Skills

Beverage sales leadership

RTD experience

Startup distribution

Three-tier distribution

Retail relationships

Team building

Budget & P&L management

Negotiation & pitching

Entrepreneurial mindset

Job description

ForceBrands is seeking a hands-on Sales Director to build and lead the U.S. sales function, partnering with founders and external sales partners to develop the commercial strategy, secure retail accounts, and recruit a growing sales team.

This role offers ownership over market expansion and commercial execution for an emerging RTD brand, requiring beverage alcohol experience, strong industry relationships, and a bias for action to drive distribution and retail velocity.