Sales Director

ForceBrands; United States; Remote; USD 150,000 - 230,000; Full time

Job summary

ForceBrands is partnering with a privately held consumer packaged goods company to identify a Sales Director to drive the next phase of commercial growth. The ideal candidate will strengthen customer relationships, expand distribution across grocery, mass retail, natural specialty, and distributor channels, and identify new revenue opportunities.

This is a highly visible, hands-on opportunity for someone who thrives in an entrepreneurial environment and is excited to make a measurable impact on

Qualifications

• 10+ years of sales leadership in CPG or related sectors.
• Proven track record of growing revenue and expanding distribution.
• Strong relationships across grocery, mass retail, natural specialty, or distributors.
• Ability to manage and grow national or regional accounts.
• Excellent negotiation, forecasting, and account-planning skills.
• Comfort with strategic planning and hands-on execution.

Responsibilities

• Develop and execute national sales strategies to drive revenue growth and expand distribution across grocery, mass retail, natural specialty, and distributor channels.
• Manage and strengthen existing retail, distributor, and broker relationships while identifying new business opportunities.
• Lead customer meetings, buyer presentations, negotiations, and annual account planning.
• Identify opportunities to grow existing accounts, expand product distribution, and enter new retail channels.
• Develop and manage sales forecasts, promotional plans, and account-level growth strategies.
• Partner cross-functionally with marketing, operations, supply chain, and finance to align commercial objectives.
• Manage day-to-day sales execution, including customer follow-up, broker coordination, and account administration.
• Provide market and customer insights to support broader commercial strategy and product development.
• Help strengthen sales processes and support the continued evolution of the commercial organization.

Skills

Sales leadership

Revenue growth

Account planning

Forecasting

Negotiation

Relationship management

Strategic thinking

Channel development

Presentation skills

Travel readiness

Job description

****This is NOT an opportunity to work at ForceBrands****

About the Opportunity

ForceBrands is partnering with a privately held, entrepreneur-led consumer packaged goods company to identify a Sales Director to help drive the next phase of commercial growth.

With a portfolio of established consumer brands and a presence across multiple retail and distribution channels, the company is looking for a proven sales leader who can strengthen existing customer relationships, expand distribution, and identify new revenue opportunities.

This is a highly visible, hands-on opportunity for someone who enjoys both building strategy and executing against it. The ideal candidate is a relationship-driven sales professional who thrives in an entrepreneurial environment, operates with autonomy, and is excited to make a measurable impact on a growing business.

Key Responsibilities

• Develop and execute national sales strategies to drive revenue growth and expand distribution across grocery, mass retail, natural specialty, and distributor channels.
• Manage and strengthen existing retail, distributor, and broker relationships while identifying new business opportunities.
• Lead customer meetings, buyer presentations, negotiations, and annual account planning.
• Identify opportunities to grow existing accounts, expand product distribution, and enter new retail channels.
• Develop and manage sales forecasts, promotional plans, and account-level growth strategies.
• Partner cross-functionally with marketing, operations, supply chain, and finance to align commercial objectives.
• Manage day-to-day sales execution, including customer follow-up, broker coordination, and account administration.
• Provide market and customer insights to support broader commercial strategy and product development.
• Help strengthen sales processes and support the continued evolution of the commercial organization.

Ideal Candidate Profile

• 10+ years of sales experience within food, beverage, confectionery, snacks, or related CPG categories preferred.
• Demonstrated success growing revenue, expanding retail distribution, and developing national or regional accounts.
• Strong relationships and experience across grocery, mass retail, natural specialty, or distributor channels.
• Proven ability to independently manage customer relationships and drive new business.
• Strong negotiation, presentation, forecasting, and account-planning capabilities.
• Comfortable balancing strategic planning with hands-on execution.
• Entrepreneurial, adaptable, and effective in an evolving, fast-paced organization.
• Strong communication and relationship-building skills.
• Willingness to travel nationally for customer meetings, industry events, and business priorities.

Why This Opportunity?

• Join an established CPG business with meaningful opportunities for continued growth.
• Take ownership of key commercial relationships and new business development.
• Work closely with entrepreneurial leadership and influence broader sales strategy.
• Enjoy a high degree of autonomy and the opportunity to make a visible impact.
• Help shape the future of a growing commercial organization.

Compensation: Competitive and commensurate with experience; details discussed during the interview process.

Location: Remote, with approximately 30-40% travel and flexibility for heavier travel periods.