Director, Sponsorship Consulting – NASCAR Activation Leader

dentsu; Charlotte (NC); Vor Ort; USD 83.000 - 100.000; Vollzeit

Benefits dieser Stelle

Medical Insurance

Vision Insurance

Dental Insurance

Life Insurance

Disability Insurance

401k

Paid time off

Paid holidays

Parental leave

Zusammenfassung

dentsu in Charlotte is seeking a strategic, client-focused Director of Sponsorship Consulting to lead one of our largest NASCAR portfolios. You will manage activation programs, guide a team, and drive measurement against KPIs.

The role requires 7+ years in sponsorship consulting and direct NASCAR experience, with strong negotiation and leadership skills, and a track record of delivering high-profile sponsorship programs across the sports marketing landscape.

Qualifikationen

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing, or sponsorship management experience, preferably within an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
• Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners.
• Prior experience leading teams, mentoring colleagues, and contributing to talent development.

Aufgaben

• Lead a team of seasoned professionals to deliver excellent activation of client marketing programs throughout the annual sports calendar.
• Set standards for client work including written POVs, planning documents and reporting and provide coaching for team to deliver consistently and timely for the client.
• Establish high level relationships with client leaders and demonstrate ability to provide creative solutions that meet and exceed their KPIs.
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships.
• Write and develop key documents including recommendations and POV documents to client-ready status.
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations.
• Play a key role in agency new business activities including ideation, presentation writing and presentation delivery.
• Frequent travel is required, including up to 10-12 weekends.

Kenntnisse

Strategic thinking

Team leadership

Negotiation

Client relationship

Sponsorship marketing

Ausbildung

Bachelor's degree in Marketing, Communications, Sports Management, Business

Jobbeschreibung

dentsu in Charlotte is seeking a strategic, client-focused Director of Sponsorship Consulting to lead one of our largest NASCAR portfolios. You will manage activation programs, guide a team, and drive measurement against KPIs.

The role requires 7+ years in sponsorship consulting and direct NASCAR experience, with strong negotiation and leadership skills, and a track record of delivering high-profile sponsorship programs across the sports marketing landscape.