Director, Sponsorship Consulting — NASCAR Activation Leader

dentsu; Town of Charlotte (NY); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick leave

Paid parental leave

Job summary

MKTG S+E, part of the dentsu Sports International network, is seeking a Director, Sponsorship Consulting based in Charlotte, NC. You will lead strategic, integrated brand marketing and activation campaigns for NASCAR sponsorship portfolios, building high-impact activation programs with cross-functional teams.

You will oversee development, execution, and measurement of activation initiatives, while leveraging expertise in NASCAR ecosystems, rights negotiations, and multi-channel marketing

Qualifications

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing, or sponsorship management experience, preferably within an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
• Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners.

Responsibilities

• Lead a team of seasoned professionals to deliver excellent activation of client marketing programs throughout the annual sports calendar.
• Set standards for client work including written POVs, planning documents and reporting and provide coaching for team to deliver consistently and timely for the client.
• Establish high level relationships with client leaders and demonstrate ability to provide creative solutions that meet and exceed their KPIs.
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships.
• Write and develop key documents including recommendations and POV documents to client-ready status.
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations.
• Play a key role in agency new business activities including ideation, presentation writing and presentation delivery.
• Frequent travel is required, including up to 10-12 weekends

Skills

Sponsorship consulting

Partnership marketing

Sports marketing

Team leadership

Negotiation

Client relationship management

NASCAR/Motorsports sponsorship

Education

Bachelor’s degree in Marketing, Communications, Sports Management, Business

Job description

MKTG S+E, part of the dentsu Sports International network, is seeking a Director, Sponsorship Consulting based in Charlotte, NC. You will lead strategic, integrated brand marketing and activation campaigns for NASCAR sponsorship portfolios, building high-impact activation programs with cross-functional teams.

You will oversee development, execution, and measurement of activation initiatives, while leveraging expertise in NASCAR ecosystems, rights negotiations, and multi-channel marketing