Director, Sponsorship Consulting

dentsu; Town of Charlotte (NY); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

15+ paid holidays per year

Paid sick leave

Paid parental leave

Job summary

MKTG S+E, part of the dentsu Sports International network, is seeking a Director, Sponsorship Consulting based in Charlotte, NC. You will lead strategic, integrated brand marketing and activation campaigns for NASCAR sponsorship portfolios, building high-impact activation programs with cross-functional teams.

You will oversee development, execution, and measurement of activation initiatives, while leveraging expertise in NASCAR ecosystems, rights negotiations, and multi-channel marketing

Qualifications

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing, or sponsorship management experience, preferably within an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
• Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners.

Responsibilities

• Lead a team of seasoned professionals to deliver excellent activation of client marketing programs throughout the annual sports calendar.
• Set standards for client work including written POVs, planning documents and reporting and provide coaching for team to deliver consistently and timely for the client.
• Establish high level relationships with client leaders and demonstrate ability to provide creative solutions that meet and exceed their KPIs.
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships.
• Write and develop key documents including recommendations and POV documents to client-ready status.
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations.
• Play a key role in agency new business activities including ideation, presentation writing and presentation delivery.
• Frequent travel is required, including up to 10-12 weekends

Skills

Sponsorship consulting

Partnership marketing

Sports marketing

Team leadership

Negotiation

Client relationship management

NASCAR/Motorsports sponsorship

Education

Bachelor’s degree in Marketing, Communications, Sports Management, Business

Job description

Job Description: MKTG S+E is a global agency that harnesses the power of sports and entertainment for brands. For over 20 years, we've ignited fandom and innovated activation in the world of sports and entertainment to make something worth noticing, engaging, liking, sharing and remembering. We leverage deep INSIGHTS and our network of seasoned & creative team members to create IMPACT between properties, fans & brands. MKTG S+E is a part of the broader dentsu Sports International network. Across strategy, measurement, content, hospitality, and events, we connect the sports and entertainment industry and companies around the world to deliver meaningful marketing solutions and experiences that are truly differentiated. The experiences that we create engage customers, build memorable brands and deliver value. MKTG S+E is a part of the broader dentsu Sports International network. MKTG Sports + Entertainment is seeking a strategic and client-focused Director, Sponsorship Consulting to help lead one of the agency's largest and most high-profile NASCAR sponsorship portfolios. Reporting to the VP, Sponsorship Consulting, this position will be based in MKTG's Charlotte, NC office. We are looking for a trusted client lead to manage strategic, integrated brand marketing and activation campaigns with our roster of clients. You will lead a team in developing, executing, and measuring performance of activation programs. Successful employees will approach unexpected challenges quickly and creatively. You will report into the VP, Sponsorship Consulting. The successful candidate will have the following attributes: In-depth knowledge of and ability to navigate the NASCAR ecosystem including the three series’, race teams, and driver relationships Strong strategic acumen Exceptional team management skills Able to generate creative solutions to business and marketing challenges facing our clients Experience activating successful experiential marketing programs at tracks and in event markets Knowledge of and experience with the full marketing mix, social media, content marketing, influencer approaches, and marketing promotions Negotiation experience and expertise Understanding and experience with the broader sponsorship landscape is helpful (NFL, MLB, NBA, NCAA, F1, etc.) Ability to craft and present high-level sponsorship concepts that effectively link to brand marketing objectives An internal drive to bring client and organizational value, even in fluid or undefined environments

Key Responsibilities

• Lead a team of seasoned professionals to deliver excellent activation of client marketing programs throughout the annual sports calendar
• Set standards for client work including written POVs, planning documents and reporting and provide coaching for team to deliver consistently and timely for the client
• Establish high level relationships with client leaders and demonstrate ability to provide creative solutions that meet and exceed their KPIs
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships
• Write and develop key documents including recommendations and POV documents to client-ready status
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations
• Play a key role in agency new business activities including ideation, presentation writing and presentation delivery
• Frequent travel is required, including up to 10-12 weekends

Qualifications

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing, or sponsorship management experience, preferably within an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
• Demonstrated success managing multiple stakeholders, including clients, rightsholders, teams, leagues, and agency partners.
• Prior experience leading teams, mentoring colleagues, and contributing to talent development.
• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field.

Additional Information

The annual salary range for this position is $82,500-$100,000. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law. Additionally, this position is eligible for discretionary incentive compensation.

Benefits available with this position includes:

• Medical, vision, and dental insurance
• Life insurance
• Short-term and long-term disability insurance
• 401k
• Flexible paid time off
• At least 15 paid holidays per year
• Paid sick and safe leave
• and Paid parental leave.

At dentsu, we believe great work happens when we're connected. Our way of working combines flexibility with in-person collaboration to spark ideas and strengthen our teams. Employees who live within a commutable distance of one of our hub offices, currently located in Chicago, metro Detroit, Los Angeles, and New York City, are required and expected to work from the office three days per week (two days per week for employees based in Los Angeles). Dentsu may designate other Hub offices at any time. Those who live outside a commutable range may be designated as remote, depending on the role and business needs. Regardless of your work location, we expect our employees to be flexible to meet the needs of our Company and clients, which may include attendance in an office. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

Location: Charlotte Brand: Mktg Sports Time Type: Full time Contract Type: Permanent

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About dentsu For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Be a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way. Find out more about us Who we are Our Social Impact Our work