Director, NASCAR Sponsorship Strategy & Activation

MKTG; Charlotte (NC); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Life insurance

Disability insurance

401k

Flexible PTO

Holidays

Paid sick leave

Parental leave

Job summary

MKTG S+E, based in Charlotte, NC, seeks a strategic and client-focused Director, Sponsorship Consulting to lead a major NASCAR portfolio. You will manage activation, measurement, and partnerships, reporting to the VP Sponsorship Consulting, with a drive to deliver value for clients and the agency.

You will oversee a team, grow client relationships, and guide campaigns from concept to execution, including travel across events and tracks.

Qualifications

• 7+ years in sponsorship consulting, sports marketing, or related field.
• 4+ years NASCAR/Motorsports sponsorship experience, agency preferred.
• Track record managing high-profile sponsorship portfolios and integrated marketing programs.
• Experience advising on sponsorship strategy, rights negotiations, activation planning, and measurement.
• Proven ability to manage multiple stakeholders including clients, rightsholders, teams, leagues, and agency partners.
• Leadership experience and mentoring colleagues.

Responsibilities

• Lead a team to activate client marketing programs across the annual sports calendar.
• Set standards for client work and provide coaching for timely delivery.
• Build high-level relationships with client leaders and exceed KPIs.
• Collaborate with sanctioning bodies and rightsholders on partnerships.
• Prepare recommendations and POV documents for clients.
• Negotiate with local and national rightsholders for favorable deals.
• Contribute to new business through ideation and presentations.
• Travel up to 10-12 weekends annually.

Skills

NASCAR knowledge

Strategy

Team management

Creative solutions

Experiential marketing

Marketing mix

Negotiation

Sponsorship landscape

Sponsorship concepts

Client value

Education

Bachelor's degree in Marketing/ Communications/ Sports Management/ Business

Job description

MKTG S+E, based in Charlotte, NC, seeks a strategic and client-focused Director, Sponsorship Consulting to lead a major NASCAR portfolio. You will manage activation, measurement, and partnerships, reporting to the VP Sponsorship Consulting, with a drive to deliver value for clients and the agency.

You will oversee a team, grow client relationships, and guide campaigns from concept to execution, including travel across events and tracks.