Licensing Operations Director: Growth & Strategy

NASCAR; Charlotte (NC); On-site; USD 180,000 - 250,000; Full time

Job summary

NASCAR is seeking a Managing Director, Licensing Operations and Business Planning to oversee the licensing business's operational and financial performance. The role is based in Charlotte, NC with travel up to 20% and leadership across licensing categories, licensee relationships, and strategic partnerships.

You will drive forecasting, budgeting, and scalable processes for growth. This senior role requires 10+ years in licensing or related business, strong financial acumen, and proven leadership

Qualifications

• Bachelor's degree from a four‑year college or university.
• 10+ years’ progressive experience in licensing, consumer products, retail, or related business.
• Ability to travel up to 20%, including weekends.
• Ability to present information to top management or boards.
• Proficient with company‑provided hardware and software.
• Strong executive communication and presentation skills.
• Significant experience managing licensing portfolios or partnerships.
• Demonstrated financial acumen in budgeting, forecasting, and planning.
• Experience leading teams and developing managers.
• Proven ability to drive cross‑functional initiatives across functions.

Responsibilities

• Lead the operational and financial performance of NASCAR’s licensing business, incl. revenue growth, forecasting, budgeting, and planning.
• Provide strategic oversight of licensing categories and guide account management teams.
• Manage licensee relationships, including performance reviews, renewals, compliance, and issue resolution.
• Partner with Strategic Licensing & Growth to scale opportunities into long‑term partnerships.
• Develop revenue projections, royalty forecasts, and business performance reporting.
• Analyze performance vs plan, identify risks and opportunities, and action improvements.
• Establish operating rhythms, reviews, forecasting updates, and cross‑functional planning.
• Evaluate licensing systems and workflows to support scalability and efficiency.
• Lead, coach, and develop directors and account teams; succession planning and development.
• Collaborate with Finance, Legal, Brand, Marketing to align priorities and drive outcomes.
• Translate licensing strategies into actionable operational plans and support major negotiations.

Skills

Executive communication

Presentation skills

Financial acumen

Team leadership

Cross-functional initiatives

Licensing portfolios

Strategic partnerships

Retail analytics

E-commerce familiarity

IP management familiarity

Education

Bachelor's degree

Job description

NASCAR is seeking a Managing Director, Licensing Operations and Business Planning to oversee the licensing business's operational and financial performance. The role is based in Charlotte, NC with travel up to 20% and leadership across licensing categories, licensee relationships, and strategic partnerships.

You will drive forecasting, budgeting, and scalable processes for growth. This senior role requires 10+ years in licensing or related business, strong financial acumen, and proven leadership