Director, NASCAR Sponsorship Strategy & Activation

Dentsu International Americas, LLC; Charlotte (NC); On-site; USD 83,000 - 100,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave

Paid parental leave

Job summary

Dentsu International Americas, LLC in Charlotte, NC is seeking a Director, Sponsorship Consulting to lead a major NASCAR sponsorship portfolio. You will guide strategy, activation, and measurement while managing a talented team and coordinating with rights holders and clients to deliver impactful marketing partnerships.

The role requires 7+ years in sponsorship consulting and 4+ years in NASCAR/motorsports sponsorship, with a proven ability to drive KPIs and client value across complex

Qualifications

• 7+ years of experience in sponsorship consulting, partnership marketing, sports marketing, or a related field.
• 4+ years of direct NASCAR/Motorsports sponsorship consulting, partnership marketing, or sponsorship management experience, preferably within an agency environment.
• Proven track record managing complex, high-profile sponsorship portfolios and integrated marketing programs.
• Experience advising clients on sponsorship strategy, rights negotiations, activation planning, and partnership measurement.
• Bachelor's degree in Marketing, Communications, Sports Management, Business, or a related field.

Responsibilities

• Lead a team of seasoned professionals to deliver activation of client marketing programs throughout the annual sports calendar.
• Set standards for client work including written POVs, planning documents and reporting and provide coaching for team to deliver consistently and timely for the client.
• Establish high level relationships with client leaders and demonstrate ability to provide creative solutions that meet and exceed their KPIs.
• Collaborate with sanctioning bodies and rightsholders to help develop outstanding marketing partnerships.
• Write and develop key documents including recommendations and POV documents to client-ready status.
• Negotiate with local and national rightsholders on behalf of clients, securing win-win agreements that surpass client expectations.
• Play a key role in agency new business activities including ideation, presentation writing and presentation delivery.
• Frequent travel is required, including up to 10-12 weekends.

Skills

Sponsorship consulting

NASCAR/Motorsports sponsorship

Team leadership

Client relationship management

Negotiation

Strategy development

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Sports Management, Business, or related field

Job description

Dentsu International Americas, LLC in Charlotte, NC is seeking a Director, Sponsorship Consulting to lead a major NASCAR sponsorship portfolio. You will guide strategy, activation, and measurement while managing a talented team and coordinating with rights holders and clients to deliver impactful marketing partnerships.

The role requires 7+ years in sponsorship consulting and 4+ years in NASCAR/motorsports sponsorship, with a proven ability to drive KPIs and client value across complex