Director, Social Content & Strategy

FACTORY PR

New York (NY)

Hybrid

USD 130,000 - 190,000

Full time

14 days+

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Benefits offered by this job

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Job summary

Factory PR seeks a seasoned content expert and social media strategist to lead a NY-based team. You will own social campaigns, mentor creatives, and collaborate across Influencer and Digital teams to drive engagement and brand storytelling.

The role requires 8+ years in digital marketing with agency experience, leadership skills, and a deep understanding of social trends and analytics. Hybrid work in NY with strong client service expectations and strategic growth opportunities.

Qualifications

8+ years of digital marketing, content and social media in client service.
Agency background required with fashion/beauty/tech brands.
Proven ability to lead and mentor teams.
Experience developing and executing large-scale content marketing strategies for social media.
Strong knowledge of analytics and reporting tools.

Responsibilities

Develop and implement winning social media and content strategies for brands.
Serve as primary social lead for clients and advise on content orchestration and channel positioning.
Transform metrics into actionable optimization recommendations.
Manage and mentor a team of creatives and social media managers.
Lead on creative strategy for high performing content aligned with brand and audience.

Skills

Social media strategy

Team leadership

Client service

Content marketing

Agency experience

Fashion/beauty/tech

Analytics & reporting

Project management

Tools

Analytics tools

Job description

Factory seeks a creative content expert and social media strategist to lead a team in our NY office. The candidate will have deep experience in ideating winning campaigns, strong creative experience and design skills, exceptional project management and client service skills and finely honed managerial instincts to mentor a growing team.

The position will manage clients across a broad spectrum of industries, from fashion to sustainability and beauty & wellness and will collaborate closely with the Director of Influencer Engagement. The candidate should have at least 8 years of experience in client service, either at a social, communications or branding/creative agency that includes creating effective, original social media strategy for brands, and developing and pitching creative concepts that drive engagement, build a loyal community and follow the brand book to a tee.

They should have a strong list of trusted creative resources that they have worked with to create myriad forms of engaging creative content. The candidate should be adept at selling-in strategies and concepts to clients with excellent visual decks, exceptional storytelling and verbal presentation skills and deep knowledge of social media trends and algorithmic intel. The candidate should have strong experience conceiving IRL activations, events, trips and experiences that drive social engagement.

While influencer programs are not the main focus of this role (and are led by another Director) it is key to have a strong understanding of the tactics and process that makes influencer marketing successful for brands.

This candidate is a big picture creative thinker, a strategic gun and deeply focused on the fine print and details. They love mentoring a young and enthusiastic team and collaborating across teams.

This position will be New York-based and report to Factory PR’s Managing Partner.

PRIMARY RESPONSIBILITIES

Develop and implement winning social media and content strategies for brands
Serve as a high-level strategic advisor and act as the primary social lead for clients, offering expert counsel on complex content orchestration, messaging frameworks, and long-term channel positioning that aligns with broader business objectives
Transform metrics into actionable optimization recommendations
Manage and mentor a team of creatives and social media managers
Lead on creative strategy for high performing content that is brand and audience aligned
Create and maintain robust and impactful content calendars for clients
Excellent creative writing abilities that are adaptable to each brands storytelling
Conduct ongoing audits and research to keep their finger on the pulse of successful brand social media content
Drive cross-departmental integration between Influencer and Digital teams by integrating creator ecosystems (including UGC, seeding, and paid partnerships) into owned social channels
Act as senior point of contact for clients and manage their needs with professionalism and precision
Set, meet and exceed client KPIs with high quality, consistent work
Bring superior process management skills and processes to the team to streamline content flow and presentation
Suggest and implement new features, tools, and ideas to raise brand awareness and grow channel followings
Hold 1:1 meetings with team members to understand career goals and growth, and provide feedback on performance
Contribute to new business proposals to ensure digital capabilities are accurately and creatively represented
Identify opportunities within our existing portfolio for additional digital services

REQUIREMENTS

Minimum 8 years of digital marketing, content and social media experience and in client service.
Collaborative, agency background a must
Experience in fashion, beauty, tech and innovation brands
Strong leadership skills and a proven manager and mentor
High level of initiative and proven ability to work independently on multiple projects in a fast-paced environment
Experience developing and executing large-scaled content marketing strategies and overseeing content development, specifically for social media platforms
Experience amplifying campaigns and content and building online marketing strategies
Fluency of digital platforms, tools, and software
Conceptual and forward-thinking – comfortable in fast-paced environment
Possess a network of content creators and creative freelancers
Exceptional knowledge with analytics and reporting
Excellent time management and project management skills
Motivated to grow and educate team members to become high performers
Strong organizational, planning, problem solving and decision-making skills

COMPENSATION & BENEFITS

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

COMPENSATION