Vice President - Social Media

FACTORY PR; New York (NY); Híbrido; USD 180.000 - 250.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

401K with employer matching

Life insurance

All staff events

Descripción de la vacante

Factory PR seeks a Vice President to oversee its growing Social Media, Strategy & Advocacy team in a dynamic, cross-continental setting. The role demands innovation in digital/social media strategies, strong leadership, and a proven track record guiding an agency team with fashion, beauty, tech and design clients.

The VP will translate client objectives into integrated plans, manage performance metrics, and drive business development while nurturing cross-functional collaboration across NY and

Formación

• Minimum 12 years of digital, content, influencer and social media experience.
• Agency experience is a must.
• Experience with fashion/beauty/tech/innovation brands is preferred.
• Strong leadership and management skills.
• High initiative and ability to work independently in a fast-paced environment.

Responsabilidades

• Provide exceptional client service and strategic direction for campaigns.
• Lead and grow a multidisciplinary team across NY and LA.
• Translate client objectives into integrated social strategies and influencer campaigns.
• Turn reporting into actionable insights and KPI-driven recommendations.
• Develop groundbreaking social strategies to expand brand awareness and virality.
• Maintain a robust network of creatives, freelancers and agencies.
• Oversee the agency's social strategy and demonstrate digital capabilities.
• Identify new business opportunities and contribute to pitches and RFPs.

Conocimientos

Social media strategy

Influencer marketing

Team leadership

Content marketing

Analytics & reporting

Creative strategy

Trend identification

Cross-category branding

Project management

Agency leadership

Herramientas

Analytics tools

Descripción del empleo

Factory PR is a preeminent marketing & communications agency. We sit at the intersection of style and innovation, deeply rooted in both current culture and our over 25-year legacy. We work with brands and companies to create moments that will spark brand transformation to cult status.

VICE PRESIDENT - SOCIAL MEDIA, STRATEGY & ADVOCACY

Factory PR seeks a Vice President to oversee its growing team. The candidate should possess an insatiable hunger for innovation in the digital/social media/influencer/creative strategy, a successful track record for managing and growing an Agency team, an impressive portfolio of successful campaigns you’ve executed, and a keen understanding of the latest measurement tools, social media and influencer marketing trends.

The position, reporting to Factory’s Managing Partner, calls for an experienced communicator, an expert strategist and a creative thinker who is culturally connected and tapped into cross category trends. This person understands how brands talk to different audiences across age groups, genders, and consumer behaviors. We seek someone who is both analytical and visionary - a respected industry leader with the ability to conceive and execute big ideas. You will be essential to the direction and development of the team, division and Agency; implementing impactful campaigns and tactics for clients in fashion, beauty, tech, and design.

PRIMARY RESPONSIBILITIES

• Provide exceptional client service, anticipating needs, communicating proactively, and delivering a white-glove experience that builds long-term trust.
• Manage a rapidly growing team across the Social/Content/Creative and Influencer/Advocacy that sit across NY and LA
• Translate client objectives into integrated social strategies, channel plans, content programs and influencer campaigns with clear deliverables, timelines and performance targets.
• Translate reporting outputs into actionable insights and strategic recommendations, connecting creator performance to business KPIs.
• Develop and implement exceptional integrated social media strategies that break the mold, expand brand awareness and generate virality
• Possess a robust network of creatives and freelance resources inclusive of strategists, writers, photographers, illustrators, videographers, designers and art directors
• Suggest, audit and implement new industry tools to increase quality and efficiency
• Develop and oversee Factory’s own social strategy and use it to demonstrate our digital capabilities
• Maintain relationships with high level influencers, agents, freelancers and other creative agencies
• Play an active role in business development by identifying prospects, shaping opportunities and leading the social, creative and influencer components of pitches and RFP responses.
• Work across the agency to promote collaboration and knowledge sharing

REQUIREMENTS

• Minimum of 12 years of digital, content, influencer and social media experience
• Agency experience a must
• Knowledge of and experience in fashion, beauty, tech and innovation brands
• Strong leadership and management skills
• High level of initiative and proven ability to work independently in a fast-paced environment
• An obsession with culture, what’s cool and relevant across generational archetypes
• Strong track record in developing and executing large-scaled content marketing strategies and thoughtful, highly impactful influencer and advocacy campaigns
• A honed creative eye and strong production experience to bring creative to life
• Exceptional knowledge with analytics and reporting
• Excellent time management and project management skills
• Motivated to grow and educate team members to become high performers
• Strong organizational, planning, problem solving and decision-making skills
• A team player with a strong, positive attitude

COMPENSATION & BENEFITS

$$$

• Competitive salary commensurate with experience
• 401K with employer matching
• Life insurance

CULTURE

Life at Factory offers all the benefits of a stable, profitable and established company, but with a dynamic start-up culture. We place great importance on our people and their professional development. We seek creative thinkers, effective doers, glass ceiling breakers and the I-dont-know-if-thats-possible-but-let’s-find-out-ers.

We are the people who get great satisfaction in a job well done, who grab a ball and run with it and who celebrate together when we ace it. We take great pride in being different and promoting a workplace environment and culture based on positivity, inclusivity and collaboration.

HEALTH & WELLNESS

• Health/Dental/Vision Insurance 100% covered
• Discounted gym and ClassPass membership plus monthly credit
• Flexible Spending Account
• Mental Health and Wellness Stipend - $500 annually
• HealthAdvocate - Health Care Support
• One Medical - On-Demand Primary Care
• Teledoc - Virtual Health
• TalkSpace - Online Mental Health Therapy
• Continued Learning Opportunities

PERKS

• FREE CitiBike 100% covered
• Discounted Metrocard/commuting
• All staff events - Summer Picnic, Holiday Party, happy hours, karaoke, lunches, etc

WORK LIFE BALANCE

• Time off Work/life balance is important to us, we provide:
• Flexible/Hybrid work environment
• Ample PTO & Holidays
• End-of-year 10-day office closure for the holidays