Director, SMB Sales — Outbound Growth

Openloop-Health; Des Moines (IA); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Health insurance

Dental & Vision

Flexible PTO

401(k) + Company Match

Life insurance

Pet insurance

Job summary

OpenLoop is seeking a Director of SMB Sales to own the outbound motion and the end-to-end SMB book for multi-location operators and creator brands.

You will build the account plan, lead a high-performing team, set qualification standards, and ensure fast, clean handoffs to onboarding, with revenue generated in the first year. This role requires proven scalability in SMB sales, comfort with multi-stakeholder buyers, and data-informed decision-making.

Qualifications

• 7+ years in sales with 3+ years leading a sales team.
• Built an outbound motion from scratch (targeting, messaging, sequencing, account plan).
• Credible with SMB owner-operators and founders; decisive, not a discovery framework.
• Sold into multi-stakeholder organizations where the signer is not the approver.
• Fluent with creator/influencer/PLG businesses and early-stage operators.
• Taken over an existing team, made fast, accurate reads and actions.
• Fluent in pipeline math and signaling when targets aren’t supported by inputs.
• Operate well with incomplete data and say so.

Responsibilities

• Own OpenLoop's SMB book end to end for multi-location operators and creator brands.
• Build the outbound motion: targeting, messaging, sequencing, and the account plan.
• Lead, coach, and develop the team, with authority over headcount.
• Build qualification standards to separate SMB from inbound and mid-market.
• Own speed to first touch on inbound routed to your segment.
• Partner with Marketing on ABM, events, and gifting as primary demand sources.
• Hold routing boundary with Inside Sales below and mid-market above.
• Own the handoff to onboarding and activation; responsible for first twelve months' revenue.
• Drive Launchpad attach for fastest path to live partners producing patients.
• Build scorecards for under-measured segments and report constraints honestly.
• Other duties as assigned.

Skills

Outbound motion

Sales leadership

Multi-stakeholder selling

SMB/Creator sales

Pipeline metrics

Job description

OpenLoop is seeking a Director of SMB Sales to own the outbound motion and the end-to-end SMB book for multi-location operators and creator brands.

You will build the account plan, lead a high-performing team, set qualification standards, and ensure fast, clean handoffs to onboarding, with revenue generated in the first year. This role requires proven scalability in SMB sales, comfort with multi-stakeholder buyers, and data-informed decision-making.