Director, Site Merchandising & Experience

1-800-FLOWERS.COM, Inc.; Jericho (NY); In loco; USD 150.000 - 170.000; Tempo pieno

Vantaggi offerti da questo lavoro

Medical insurance

Vision insurance

401(k)

Disability insurance

Descrizione del lavoro

1-800-FLOWERS.COM, INC is seeking a Director of Site Merchandising & Experience to shape how millions of customers discover, shop, and engage with our gifting brands. This senior leader will own end-to-end merchandising strategy across desktop and mobile, driving growth, conversion, and revenue.

You'll partner with Product, UX/UI, Technology, Marketing, and Analytics to optimize navigation, search, content, and personalized experiences, while leading a high-performing team through seasonal

Competenze

• 8+ years of progressive experience in e-commerce or site merchandising.
• 3+ years of leadership experience managing teams or large cross-functional initiatives.
• Proven success developing merchandising strategies that improve conversion and revenue.
• Deep understanding of e-commerce journeys, onsite search, navigation, and product presentation.
• Experience with seasonal campaigns, high-volume e-commerce periods, and promotions.
• Strong analytical skills to drive business decisions and performance improvements.
• Experience with A/B testing, personalization, and recommendation engines.

Mansioni

• Define and execute a comprehensive site merchandising strategy across digital brands.
• Drive product, category, content, promotions, and gifting experiences across the customer journey.
• Own merchandising across homepages, landing pages, navigation, search results, and PDPs.
• Collaborate with Product, UX/UI, Technology, Marketing, Analytics, and Merchandising teams.
• Lead planning for holidays, promotions, and product launches with operational readiness.
• Develop and coach a high-performing merchandising team.

Conoscenze

Leadership

E-commerce

Site Merchandising

Analytics

A/B Testing

Personalization

Conversion Optimization

Cross-functional Collaboration

Formazione

Bachelor's degree in Business/Marketing/Merchandising/Digital Commerce, or equivalent

Descrizione del lavoro

#23497

Shape the Future of Digital Gifting

At 1800Flowers.com we're passionate about helping customers celebrate, connect, and create meaningful moments. We're looking for a strategic, data-driven, and customer-obsessed Director of Site Merchandising & Experience to lead how millions of customers discover, shop, and engage with our portfolio of iconic gifting brands.

In this highly visible leadership role, you'll own the end-to-end digital merchandising strategy across desktop and mobile experiences, ensuring our products, promotions, content, and customer journeys deliver exceptional experiences while driving growth, conversion, and revenue.

If you're equally comfortable discussing customer experience, site performance metrics, merchandising strategy, personalization, and cross-functional execution, this is an opportunity to make a significant impact at one of the leading e-commerce gifting companies.

What You'll Do

Lead Site Merchandising Strategy

• Define and execute a comprehensive site merchandising strategy across our portfolio of digital brands.
• Drive how products, categories, content, promotions, and gifting solutions are organized and presented throughout the customer journey.
• Own merchandising approaches across homepages, landing pages, navigation, search results, category pages, product detail pages, recommendations, upsell, and cross-sell experiences.
• Create intuitive, customer-centric shopping paths based on gifting occasions, recipient needs, price points, delivery requirements, and seasonal trends.
• Establish merchandising standards, governance, processes, and best practices across all digital properties.

Elevate the Customer Experience

• Optimize navigation, taxonomy, search, filtering, sorting logic, content hierarchy, and product sequencing.
• Partner closely with Product, UX/UI, Technology, Marketing, Creative, Analytics, and Merchandising teams to deliver seamless customer experiences.
• Identify customer friction points and implement solutions that improve product discovery, personalization, engagement, and conversion.
• Translate business objectives and customer needs into scalable site enhancements and digital experience improvements.

Drive Performance Through Data

• Leverage analytics and customer insights to continuously improve conversion, revenue per visitor, average order value, engagement, and retention.
• Develop a culture of testing, learning, and optimization through experimentation and A/B testing.
• Analyze customer behavior, product performance, promotional effectiveness, and profitability indicators to guide decision-making.
• Present insights, recommendations, and business impact to senior leadership and key stakeholders.

Lead Seasonal & Promotional Excellence

• Own site planning and execution for major holidays, gifting events, promotional campaigns, and product launches.
• Coordinate merchandising priorities, promotional calendars, content updates, inventory considerations, and operational readiness.
• Partner with business leaders to ensure strategic products and initiatives receive maximum visibility and impact.
• Stay ahead of industry trends and recommend innovative merchandising and experience enhancements.

Build and Develop High-Performing Teams

• Lead, coach, and develop a team responsible for site merchandising and product information management.
• Establish clear goals, accountability, and performance expectations.
• Foster collaboration, analytical thinking, customer-centric decision making, and operational excellence.
• Communicate strategy, priorities, risks, and performance updates across the organization.

Requirements

What We're Looking For

Required Qualifications

• Bachelor's degree in Business, Marketing, Merchandising, Digital Commerce, or a related field (or equivalent experience).
• 8+ years of progressive experience in e-commerce, site merchandising, digital merchandising, online retail, or related disciplines.
• 3+ years of leadership experience managing teams and/or large cross-functional digital initiatives.
• Proven success developing merchandising strategies that improve conversion, product discovery, customer engagement, average order value, and revenue growth.
• Deep understanding of e-commerce customer journeys, onsite search, navigation, taxonomy, filtering, category management, product presentation, recommendations, and promotional placement.
• Experience leading seasonal campaigns, major promotional events, product launches, and high-volume e-commerce periods.
• Strong analytical skills with the ability to leverage performance data to drive business decisions.
• Experience with A/B testing, personalization strategies, recommendation engines, and conversion optimization programs.

Preferred Qualifications

• Experience in multi-brand, high-volume e-commerce environments.
• Strong executive communication and stakeholder management skills.
• Ability to balance customer experience goals with commercial performance objectives.
• Proven track record of leading teams through growth, change, and digital transformation initiatives.

The expected salary range for this position is $150,000 $170,000 annually. Actual compensation will be determined based on experience, skills, internal equity, and other factors permitted by law.

To support our commitment to being an employer of choice, we offer comprehensive and competitive health, wellness, and additional benefits to eligible full-time team members. Benefit eligibility may vary based on location, average hours worked, and length of service.

Featured benefits

• Medical insurance
• Vision insurance
• 401(k)
• Disability insurance

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

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