Senior Marketing Manager, Corporate Gifting

1-800-FLOWERS.COM, INC.; Jericho (NY); On-site; USD 90,000 - 110,000; Full time

Benefits offered by this job

Medical, dental, and vision insurance

401k retirement program

Flexible paid vacation time

30% employee discount

Job summary

A leading gifting solutions company is seeking a Senior Marketing Manager for their Corporate Gifting division in Jericho, NY. The ideal candidate will shape B2B marketing strategies and execute campaigns to boost brand awareness and customer engagement. Responsibilities include developing integrated marketing initiatives, collaborating with sales teams, and managing website performance. Competitive salary range of $90,000-$110,000, plus comprehensive benefits. Join a fast-moving team and make a significant impact in the corporate gifting space.

Qualifications

• 3+ years of experience in B2B marketing or related field.
• Proven track record in executing successful marketing strategies.
• Strong analytical skills to assess marketing performance.

Responsibilities

• Develop and execute integrated marketing strategies.
• Manage corporate gifting website for better user experience.
• Create demand generation and retention campaigns.

Skills

Strategic marketing

Data-driven decision making

Cross-functional collaboration

Content marketing

Lead generation

Campaign management

Job description

Senior Marketing Manager, Corporate Gifting

1-800-Flowers.com, Inc. is on a mission to help businesses build stronger relationships through the power of thoughtful gifting. We’re looking for a strategic, creative, and data-driven Senior Marketing Manager, Corporate Gifting to accelerate growth across our B2B segment.

In this role, you’ll shape and execute marketing programs that position our family of brands—including 1-800-Flowers, Harry & David, Cheryl’s Cookies, The Popcorn Factory, and more—as the go-to solution for corporate gifting, recognition, and employee engagement.

You’ll work cross-functionally to drive brand awareness, lead generation, and client retention, partnering closely with Sales, Product, and Account Management teams to deliver high-impact campaigns. This is a hands‑on role where you’ll lead and execute the B2B marketing strategy, ultimately helping organizations give more meaningfully.

What You’ll Do

B2B Marketing Strategy & Growth

• Develop and execute integrated marketing strategies that drive awareness, engagement, and conversion.
• Partner with Sales to build targeted lead generation and nurture campaigns across email, paid media, content marketing, and events.
• Manage and optimize the corporate gifting website to increase traffic, conversion, and user experience.
• Build and maintain an annual marketing calendar aligned to key corporate gifting moments (holidays, client/employee appreciation, retention initiatives).
• Identify new B2B audience segments and verticals with high gifting potential.

Content & Campaign Development

• Own the strategy and execution of demand‑gen and retention campaigns—from thought leadership and storytelling to promotional offers and lifecycle journeys.
• Create messaging and creative briefs that highlight the emotional and business impact of gifting.
• Collaborate with internal creative teams to deliver assets that reflect our premium brand standards.

Sales Enablement & Go‑To‑Market Support

• Develop marketing collateral, pitch decks, and playbooks that align Sales to a unified brand story.
• Lead go‑to‑market planning for new corporate gifting products, services, and digital tools.
• Partner with internal teams to ensure consistent messaging and client experiences across all touchpoints.

Email & Lifecycle Marketing

• Manage B2B email programs, including promotional sends, onboarding journeys, and client education campaigns.
• Use segmentation, testing, and automation to optimize engagement and conversion.
• Ensure alignment with CRM, lead scoring, and nurture workflows.

Analytics & Optimization

• Track and analyze performance across channels to refine strategy and improve ROI.
• Translate data into actionable insights to enhance lead quality, conversion rates, and pipeline growth.
• Test new content, messaging, and media approaches to drive continuous improvement.

Why Join Us

At 1-800-Flowers.com, Inc., we bring people closer together—whether through a heartfelt birthday gift, a thank‑you basket, or a corporate recognition program that makes employees feel valued.

Our Corporate Gifting division empowers companies of all sizes to connect with their employees, clients, and partners in meaningful ways. Backed by a portfolio of iconic brands, we offer businesses a full suite of gifting solutions that combine convenience, personalization, and impact.

We’re modernizing how organizations approach appreciation and recognition, using data‑driven insights, digital innovation, and beloved brands to help companies nurture relationships that drive loyalty and satisfaction.

If you're energized by variety, excited to work across premium consumer brands, and motivated by creating measurable business value, this is an opportunity to join a fast‑moving team where your work truly matters.

The expected salary range for this position is $90,000-$110,000. The actual compensation will be determined by experience and other factors permitted by the law.

To ensure that we remain an employer of choice, we offer comprehensive and competitive health, wellness, and other benefits to regular and full‑time team members. Benefits vary by location, average hours, and time with the company.

Benefits for this location include

• Medical, dental, vision, life and disability insurance for the associate and family (if applicable)
• Flexible Spending Account
• Health Savings Account
• 401k retirement program
• Mental health resources / Employee Assistance Program
• Flexible paid vacation time
• 6 paid holidays
• 30% employee discount across our family of brands
• Potential eligibility for annual merit‑based wage increase, if applicable
• Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and are subject to applicable law. In addition, the Company reserves the right to change the terms and conditions and to terminate these and other plans and programs at any time.

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Job Details

• Seniority level: Mid‑Senior level
• Employment type: Full‑time
• Job function: Marketing and Sales
• Industries: Retail