Paid Media Manager, SEM

Nolafi; Atlanta (GA); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Health and wellness programs

Retirement savings benefits

Paid time off

Employee discount

Job summary

1-800-FLOWERS.COM, INC. is seeking a data‑driven Paid Media Manager (SEM) to own paid search strategy across Google Ads and Microsoft Advertising. You will manage budgets, forecast demand, and optimize campaigns to maximize revenue and profitability.

The role requires 4+ years in paid search within retail or e‑commerce, strong analytical skills, and proficiency with Excel or Google Sheets. Collaboration with Analytics, Product, and Finance teams is essential in a fast-paced environment.

Qualifications

• 4+ years of hands-on Paid Search or SEM experience.
• Experience in retail/e-commerce or performance-driven environments.
• Proficiency in Google Ads and Microsoft Advertising features.
• Strong analytical skills to translate data into actions.
• Advanced Excel or Google Sheets skills.

Responsibilities

• Develop, manage, and optimize paid search campaigns across Google Ads and Microsoft Advertising.
• Monitor ROAS, CPA, and other KPIs to improve performance.
• Manage budgets and forecast spend to maximize revenue.
• Develop bidding strategies and audience targeting to improve results.
• Collaborate with Analytics, Product, and Tech teams to improve tracking and measurement.
• Experiment with ad copy, bidding, audiences, and landing pages to drive growth.

Skills

Paid Search

Google Ads

Microsoft Advertising

Budgeting

Analytics

Excel/Sheets

Campaign Management

A/B Testing

Cross-functional Collaboration

Tools

Google Ads

Microsoft Advertising

Job description

Paid Media Manager, Search Engine Marketing (SEM)

#22861

Atlanta, Georgia, United States

Description

At 1-800-FLOWERS.COM, Inc., we're passionate about helping people connect, celebrate, and express themselves through our family of iconic brands. As we continue to grow, we're investing in data, technology, artificial intelligence (AI), and performance marketing to create exceptional customer experiences and drive meaningful business results.

We're seeking an experienced and results-driven Paid Media Manager, Search Engine Marketing (SEM) to join our growing performance marketing team.

In this role, you'll play a critical part in developing, managing, and optimizing paid search campaigns across multiple brands. You'll combine strategic thinking with hands-on campaign management to drive customer acquisition, maximize return on advertising spend, and identify new opportunities for growth.

Reporting to the Senior Director of Search Engine Marketing, you'll collaborate with cross-functional teams across Marketing, Analytics, Technology, Product, and Finance to help shape our paid search strategy.

If you're passionate about digital marketing, thrive in a data-driven environment, and enjoy turning insights into measurable results, we'd love to hear from you!

What You'll Do

Paid Search Strategy & Execution: Manage and optimize paid search campaigns across Google Ads and Microsoft Advertising, including Search, Shopping, Performance Max, Dynamic Search Ads, and remarketing.

Campaign Performance & Optimization: Monitor campaign performance and implement strategies to improve return on ad spend (ROAS), conversions, customer acquisition, and overall marketing efficiency.

Budget Management: Oversee paid search budgets, develop performance forecasts, and strategically allocate advertising investments to maximize revenue and growth.

Bidding & Audience Strategies: Develop and refine manual and automated bidding strategies, audience targeting, and campaign segmentation to improve performance.

Data Analysis & Reporting: Analyze key performance indicators, including ROAS, ROI, CPA, CTR, conversion rates, revenue, and impression share, to identify trends and actionable insights.

Testing & Innovation: Develop and execute testing strategies across ad copy, bidding approaches, audiences, landing pages, and emerging advertising capabilities.

Cross-Functional Collaboration: Partner with Analytics, Data Science, Product, Development, and Technology teams to enhance conversion tracking, attribution, audience integration, and campaign effectiveness.

Automation & AI: Leverage automation, AI-powered tools, and advanced campaign management technologies to streamline processes and improve performance.

Strategic Recommendations: Communicate campaign results, performance insights, and growth opportunities to leadership and key stakeholders.

Requirements

What We're Looking For

4+ years of hands-on experience in Paid Search, Search Engine Marketing (SEM), or performance marketing.

Experience managing paid search campaigns within retail, e-commerce, direct-to-consumer (DTC), marketplace, or similarly performance-driven environments.

Strong proficiency in Google Ads, including Search, Shopping, Performance Max, Smart Bidding, and audience targeting.

Experience with Microsoft Advertising and managing campaigns across multiple brands, product categories, or business units.

Demonstrated success managing substantial advertising budgets while driving revenue growth and improving campaign efficiency.

Experience developing and optimizing both manual and automated bidding strategies.

Strong analytical skills with the ability to interpret complex performance data and translate findings into actionable recommendations.

Advanced proficiency in Microsoft Excel or Google Sheets.

Strong communication, organizational, and problem-solving skills.

Ability to balance strategic planning with hands‑on campaign execution in a fast‑paced environment.

A proactive, detail-oriented mindset with a passion for continuous improvement, testing, and innovation.

Preferred Qualifications

Google Ads, Microsoft Advertising, or Search Ads 360 certifications.

Experience with Google Analytics, Adobe Analytics, Sigma, SQL, or other marketing analytics platforms.

Knowledge of Google Merchant Center and product feed optimization.

Experience with Feedonomics, Apple Search Ads, affiliate marketing, or emerging digital advertising platforms.

Familiarity with AI-powered marketing tools, automation, and advanced measurement solutions.

Why Join 1-800-FLOWERS.COM, Inc.?

At 1-800-FLOWERS.COM, Inc., you'll have the opportunity to make a meaningful impact on how customers discover and engage with our family of brands.

This is more than an opportunity to manage campaigns. You'll help influence digital marketing strategy, explore emerging technologies, and contribute directly to business growth.

What We Offer:

Opportunities to work on high-visibility initiatives with measurable business impact.

Exposure to multiple established consumer brands and diverse marketing strategies.

A collaborative environment that encourages innovation, creativity, and professional growth.

Opportunities to work with advanced analytics, AI, automation, and emerging digital marketing technologies.

Competitive compensation and comprehensive benefits.

Health and wellness programs.

Retirement savings benefits.

Paid time off.

Ready to Make an Impact?

Join 1-800-FLOWERS.COM, Inc. and help us continue transforming the way customers connect and celebrate life's meaningful moments.

Benefits may include*:

• Medical, dental, vision, life, and disability insurance for the associate and eligible dependents
• Flexible Spending Account (FSA)
• Health Savings Account (HSA)
• 401(k) retirement savings program
• Mental health resources and Employee Assistance Program (EAP)
• Paid vacation time (accrued based on hours worked and tenure)
• Paid company holidays
• Employee discount across our family of brands
• Potential eligibility for annual merit-based compensation increases, where applicable

*Exact benefit terms, conditions, and eligibility requirements are governed by official plan documents and applicable law. The Company reserves the right to modify, amend, or terminate benefit plans and programs at any time.

1-800-FLOWERS.COM, INC Participates in E-Verify, for more information: Click Here

We endeavor to make this site accessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact Human Resources at 516-237-6000.

EEO is the Law ADP Privacy Statement Artificial Intelligence Google Privacy Policy Google Terms of Service