Director, Self-Serve Growth & Revenue

Coinscapture; United States, Northern America, Americas; On-site; USD 180,000 - 300,000; Full time

Job summary

Paddle is seeking a Director of Self-Serve to own the commercial strategy for our self-serve motion in the United States. You’ll drive unit economics, set strategic direction, and work across Finance, Product, Engineering, Demand Gen, Partnerships and RevOps to scale this business line.

You’ll lead a small, focused team, transform activation and time-to-value, and craft the ICP with a shared funnel. This role blends product thinking with data-driven judgment to unlock value at speed.

Qualifications

• Deeply experienced in a PLG or self-serve motion in a high-growth tech business, accountable for the revenue line.
• Commercial operator who owns a revenue line, channel, or segment.
• Thinks like a product manager: ruthless prioritization and tight experimentation.
• Fluent at turning data into commercial conclusions with clear decisions.
• Cross-functional leader who aligns roadmaps and cadence across teams.

Responsibilities

• Own the self-serve line end-to-end, from acquisition through adoption, to revenue and net retention.
• Define strategy and translate it into an executable plan with Finance and Product alignment.
• Lead activation and time-to-value, improving velocity without sacrificing value.
• Shape demand with a clear ICP and collaborate with Demand Generation on targeting.
• Orchestrate cross-functional streams and drive partner integrations for scalable channels.

Skills

PLG self-serve

Unit economics

Cross-functional leadership

Data-driven decision making

Stakeholder management

Job description

Paddle is seeking a Director of Self-Serve to own the commercial strategy for our self-serve motion in the United States. You’ll drive unit economics, set strategic direction, and work across Finance, Product, Engineering, Demand Gen, Partnerships and RevOps to scale this business line.

You’ll lead a small, focused team, transform activation and time-to-value, and craft the ICP with a shared funnel. This role blends product thinking with data-driven judgment to unlock value at speed.