Director Sales & Marketing

US Lawns; Richmond (VA); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Retirement matching

Life insurance

Tuition assistance

Job summary

Pinnacle Living is seeking a Marketing Director to oversee all marketing and sales operations for our community in Richmond. You will lead the team to maintain a 95% occupancy and drive strategic marketing initiatives across channels, campaigns, and events.

The role requires a bachelor's degree in business/marketing and 5+ years of marketing management experience, with strong skills in data analysis, budgeting, and stakeholder communication.

Qualifications

• Bachelor’s degree in business/marketing or related field.
• 5+ years of marketing management expertise preferred.
• Strong proficiency in Microsoft Word, Excel, PowerPoint, Outlook.

Responsibilities

• Oversees all marketing and sales operations to maintain 95% occupancy.
• Leads the sales team and marketing department direction.
• Develops and executes the Marketing Plan and budget.
• Tracks inquiries and manages the Priority List for prospects.
• Prepares monthly and bi-annual reports for leadership.

Skills

Strategy leadership

Sales process management

Marketing planning

MS Office suite

Attention to detail

Communication skills

Mentorship

English communication

Education

Bachelor's degree in business/marketing

5+ years marketing management

Job description

Full time schedule

• Full Time 8:00am -5:00pm

Job Description

Oversees all aspects of the marketing department. Leads the sales team to ensure consistency in all operations. Responsible for direction of all marketing and sales of unoccupied residences to qualified prospective residents to achieve and maintain a consistent 95% occupancy throughout the community, as defined in a manner compatible with community and Pinnacle Living policies and procedures.

EDUCATION, EXPERIENCE, CERTIFICATION AND LICENSURE REQUIREMENTS

1. Bachelor’s degree in business/marketing or related field.
2. 5+ years of marketing management expertise preferred.

Job Duties

1. Conducts valid measurement of sales closure performance with sales team through data tracking and reviewing weekly in the Marketing Sales Meeting.
2. Develops and maintains a viable Marketing Plan, reviewing and updating data twice yearly. Utilize a tactical plan to ensure proper planning for marketing events, maintaining an advertising schedule, and planning new collateral development as needed.
3. Develops the Marketing Budget annually and maintains revenues and expenses within the budget.
4. Tracks inquiries regarding future residency in the form of telephone calls, written requests, emails, and visits.
5. Creates, maintains, and revises annually departmental policies and procedures.
6. Plans and coordinates marketing events and programs to increase prospect database and maintain a strong and viable Priority List.
7. Continually develop the community’s Priority List by setting goals for the sales team and by tracking the tour-to-deposit ratio for consistency.
8. Supports the sales representatives as needed with obstacles and challenges that come up during their sales process. Conduct sales tours as needed.
9. Ensures that all visitors are greeted in a polite, friendly, and professional manner.
10. Provides forecasts and projects the number of vacant residence turnovers on a bi-annual basis for budgetary purposes.
11. Attending weekly maintenance meetings and working with Maintenance and Housekeeping services to ensure turnovers of vacated residences are completed in a timely manner.
12. Assists sales team as they monitor their sold turnovers in progress throughout the process, interceding as needed to prevent delays that would prohibit timely move-ins of residents.
13. Prepares monthly reports for Executive Director and Eastshore Support office.
14. Conducts walk throughs with Maintenance of all residences at the time of vacating to determine replacement/construction plans. Completes projections list at walk through of residences to determine total cost of repair for capital request.
15. Completes capital requests for renovation turnovers to proper department.
16. Conducts follow up visits with new residents within 3 months of moving into the community.
17. Provides written report of any outstanding issues related to maintenance, programs, or department services in weekly administrative team member meetings for immediate follow up.
18. Responsible for working with the marketing and/or public relations consultants to create and develop all collateral for informational purposes for prospects and priority list members.
19. Monitor community website for any updates needed as changes occur, working with marketing and/or public relations consultants and website manager.
20. Create and develop newsletter and other periodical pieces.
21. Present in-person presentations developed specifically for groups with varied interests regarding aging challenges.

QUALIFICATIONS

1. Subject matter expert in marketing/sales that can lead strategy and facilitate change in practices and approach.
2. Experience in managing sales process, marketing strategy and techniques.
3. Excellent computer skills with proficiency in Microsoft Word, Excel, PowerPoint, and Outlook.
4. Excellent attention to detail and high regard for confidentiality.
5. Ability to analyze trends, occupancy, and causes/outcomes of sales and marketing related issues and manage communication and direction throughout the process.
6. Excellent interpersonal skills to communicate with visitors, residents, and family members.
7. Exceptional ability to lead and mentor as well as communicate policies and practices amongst the community.
8. Ability to communicate to various audiences in written and verbal form using the English language.

INDD

Benefits

• Double Time when working designated holidays Holiday Pay — for non-exempt team members
• PTO with a Cash Out option available
• 8 Federal Holidays, including Martin Luther King Day and Juneteenth
• One Paid Personal Day per year
• Free parking available
• 6% Retirement Matching 403(b)
• PayActiv – Cash advance on your paycheck available
• Employee Assistance Program – LifeSolutions EAP
• Full Health, Dental, and Vision Insurance options are available for individuals or families
• Zero cost to team members: $50,000 term life insurance policy
• Short-term Disability Insurance available
• Immunizationsavailable
• Tuition Assistance Program available
• Team Member referral bonus available
• EVEN MORE BENEFITS AVAILABLE Depending on location.

Company Description

At Hermitage Three Chopt, our team members are dedicated to creating a community where age does not define the person. Our mission of Enriching Life’s Journey guides our team in delivering services that focus on autonomy and self-direction, whether that is done in our residents’ apartments, assisted living, memory support or nursing residences.Our values of Culture, Stewardship, Partnership, Diversity, Hospitality and Quality form a framework for everything we do.If you possess strong professional skills and a desire to serve others by promoting person-centered services in a team environment, we invite you to continue with this job application.

Vaccination Requirement

Employees hired for this position will be required to follow Pinnacle Living’s company-wide policies of being or becoming fully vaccinated against the annual flu, each subject to potential accommodation for medical reasons or religious beliefs.